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Sonia Jain

Sonia Jain

Associate Category Development Analyst


Category Development Analyst



Associate Category Development Analyst

• Responsible for strategic and analytical category management duties supporting Target’s Baby Wipes categories ($159MM)
• Provide actionable recommendations related to distribution, promotion, placement and pricing to grow Baby Wipes Category at Target
• Responsible for day to day category management relationship with Target Baby Wipes buyer through regular schedule meetings and interaction
• Conduct annual category reviews with Target Buyer to develop winning forward looking strategies for Target and K-C for the future
• Support Account Managers to successfully win with new innovation, and current categories through distribution, promotion and strategic market place recommendations
• Recommended ($23MM) growth opportunity for Target Baby Wipes category that would convert unconverted Target customers and bring additional growth YOY
• Grew CDA and Internship program, mentored and guided 2 Interns and 2 CDA’s, drove improvements in program making it more robust and challenging

Career medium 06
Career medium 06


Category Development Analyst (CDA)

•Rotated among the following Target customer teams working on major projects and learning applicable tools.
Category Management
•Implemented 2 incremental facial tissues codes to Target’s facial tissue category by analyzing trends, past performance, promotions and shopper insights
•Recommended to Target a new Cough, Cold and Flu facial tissue strategy resulting in optimizing shelf space, driving higher dollars, higher conversion for Target and greater market share
Shopper Insights
• Developed a Mom Shopper Experience training to be used in shopper insights as a tool to better train new members of the Baby and Child Care category at customer and retail level
Business Development Team
• Forecasted sales and lifts, planned shipment profiles and aligned forecast with goals of each promotional events for Diaper, Training and Youth Pants and Baby Wipes Categories in Global Business Planner tool



Marketing Intern

-Presented and designed a new marketing plan for Kroger's -Communications and Media business by evaluating current promotional activities of major CPGs and conducting a competitive analysis
-Analyzed and developed data segmentation tool in Excel that identifies and prioritizes Kroger vendors, based on key sales and location factors, for future participation in customer loyalty programs, resulting in increased business
-Identified opportunity to double Kroger's Communication and -Media business by analyzing over 4000 prospective vendors with significant Kroger sales through data analysis

Career medium 05

Indiana University - Kelley School of Business

Bachelor of Science, Marketing and Psychology

Danish Institute for Study Abroad

Bachelor of Science, Business; Marketing