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Sohel Rana

Sohel Rana

Marketing Manager

Dan Foods Limited (Joint venture with Dan Cake A/S, Denmark)

Bangladesh, Dhaka 1207, bd

Communication and Marketing professional offering a compre-hensive background in the development and execution of strategic communications plans to drive consumer acquisition, retention and reactivation. About 13 years of experience in brand management and communication. Started up career with social communication / Behavior ...

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Dan Foods Limited (Joint venture with Dan Cake A/S, Denmark)

Marketing Manager

• Developed launching campaign (Thematic) and positioning statement for the brand for Bangladesh market, in the premium category, which brought the changes in consumers’ perspective towards bakery products.
• Established a team of three people to cover the special / alternative sales channel for Dan Cake. This channel contributes up to 6.5% of total company revenue.
• Launched new product lines that supported the growth of the business in terms of revenue and numeric distribution.
• Developed supply chain for importing raw materials.
• Dealt with export marketing and generated potential export leads
• Recruited new creative agency, which enriched the creative execution
• Managed sponsorship and RP. Successful collaboration with Bangladesh Parjatan Corporation.

Northe South University

MBA, Marketing