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Sofia Valdivia

Sofia Valdivia

PR/ Marketing Intern


Strategic Communications student at Butler University






PR/ Marketing Intern

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Kappa Kappa Gamma

Philanthropy Chair, Mu Chapter

• Responsible for planning all major fundraisers to support Coburn Place, Reading is Fundamental, and the Kappa Foundations
• Collaborates with other Philanthropy Chairs to improve community relations and raise money for various philanthropies
• Creates volunteer opportunities for the chapter to increase the chapter’s involvement in the community



Consumer PR Intern

• Develop pitch angles and assist in pitching and generating national media coverage
• Keep in regular contact with the media for relevant client account work
• Create media lists for clients
• Create electronic media clips to showcase coverage
• Shadow and assist PR account reps in day-to-day tasks

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Interactive Marketing Intern

• Pitched bloggers to set up giveaways and contests
• Helped manage the Twitter and Facebook for 1800Baskets, Fannie May, Cheryl's Cookies, and The Popcorn Factory
• Created and optimized content for the 1800Baskets Pinterest board
• Wrote and promoted blog posts using search engine optimization
• Worked with Google to create a Google Catalog for various brands by choosing the images to be published


Butler University

Strategic Communications, Public Relations and Advertising