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Simoni Shah

Simoni Shah

Founder

Envie Simaya

New York, NY

Your every day diamond girl.

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Envie Simaya

Founder

Envie Simaya is a bespoke cocktail diamond jewelry brand that specializes in curating pieces that are red carpet ready. Think bold meets modern.  

CoSh NYC

Co-Founder

CoSh NYC began with a dream in the clouds. In a building high in the sky overlooking New York City's famed diamond district, the founders had a vision: cater to a clientele of young professionals desiring unique, custom-made fine jewelry.

CoSh NYC offers personal consultations to help you build your dream jewelry piece. Our talented sales professionals will walk you through every step of the process. As you pick through parcels of diamonds and gems we will make sure you are educated about the investment you are making. Whether the design comes to us in the evening overlooking the sparkling skyline, is scribbled late at night on a cocktail napkin, or thought of early in the morning on the packed subway, your custom piece will be brought to life through expert craftsmanship.

CoSh NYC is committed to providing you with the highest level of service, drawing on our many years of family experience in the diamond jewelry business. We expertly craft custom diamond engagement rings, wedding bands, earrings, necklaces and bracelets, just as our families have for the last three generations. We're proud to say that every gorgeous piece is made in New York City.

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Career
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Shivani Gems Inc.

Sales & Marketing

-Acquire new clients on a daily basis by targeting those who benefit from our services.
-Follow up with existing clients on a bi-weekly basis.
-Attend jewelry shows to create new clientele.
-Advertise our goods to customers in specific organizations we are a part of.
-Prepare custom orders.

Career

Boston University - School of Management

Bachelors in Business Administration, Marketing and Entrepreneurship

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Education

Bond New York

Associate Sales Agent

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The Jones Group Inc.

E-Commerce Intern

•Helped the Director of E-Commerce of the Nine West Department with daily tasks such as updating the department-wide calendar with sales numbers from the previous days as well as any current promotions.
•Created a competitive analysis report, which included information on the various competitors in the same industry. Also, conducted weekly research and followed the competitors promotional strategies on Facebook, Twitter and by subscribing to their e-mail lists.
•Made recommendations at weekly meetings and edited creatives before they were sent to the customer e-mail list.
•Created a survey for the Easy Spirit team that they shared with their entire e-mail list of thousands of people.

Career

alice + olivia

Public Relations/Marketing Intern

•Set up Dropbox company-wide and taught the PR department’s staff how to navigate it. Created the online look books through Dropbox that are now being sent to potential clients around the world.
•Planned the M.A.C and A+O make up launch party by contacting venues, food vendors and performed other administrative tasks, Fashion’s Night Out and the Fall 2010 Fashion Show along with two other interns.
•Created a daily e-mail of media links and credits to send company-wide and coordinated and edited a press kit with sponsorship opportunities for media purposes.

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Career
Career medium 02

Hewlett-Packard

Brand Ambassador

•Increased brand awareness by conducting raffle promotions, organizing events with over 250 attendees and publishing press releases in campus magazines and newspapers.
•Influenced trial by strategically conducting promotions such as handing out free totes and flyers in high traffic areas around campus in order to promote HP’s campaign of “Going Green.”
•Marketed the “Power to Change” campaign, which includes the downloading of a widget, using online marketing through Facebook and Twitter, to encourage students to switch off their laptops at night.
•Persuaded students to download the widget through guerrilla marketing techniques such speaking in front of my classes and making an announcement at a Residence Assistant meeting which included over 300 students.
•Held a movie premiere for the film, “Youth in Revolt,” in the Greater Boston area, which resulted in over 530 attendees and promoted two new HP laptops for the public.

Career

Harrison High School