Dickies®, a Williamson-Dickie Mfg. Co. brand
Marketing Services Manager
- Direct and manage all social media for the Dickies brand, including the editorial and planning process for all content and promotions across all platforms. Currently driving dramatic year-over-year growth of audiences, overall engagement and shared content across the open web related to the brand.
- Oversee reporting on social metrics and ROI analysis of digital brand promotions, as well as trend analysis for editorial planning and content marketing efforts online.
- Work with counterpart agencies to manage workflow and coordinate brand and PR activities and assets related to the current #builttowork campaign.
- Assist with content and video development and production across our brand’s sponsorship platform, including Professional Bull Riders, Music, Skate and Action Sports affiliated properties.