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Sim Fern

Sim Fern


Upbeat Designs


Sim Fern is the founder of Upbeat Designs. As a luxury custom furniture design, upholstery, and high-end millwork business in the heart of Brooklyn, the company partners with interior designers, architects, contractors, business owners, and homeowners to provide millwork and beautifully custom-made furniture for both ...




“I don’t define myself as an entrepreneur; I just do what I love. My drive comes from the need to better myself, to evolve, to grow, and to develop meaningful relationships. An entrepreneur’s drive comes from success, whereas my drive comes from the craftsmanship and discipline necessary to create the vision of design and art for our clients.”

Sim Fern of Upbeat Designs: A Biography

Sim Fern and the Upbeat Designs team are making waves in an industry that’s full of imports of mass-produced furniture. With a prime location in Brooklyn, Upbeat Designs has easy access to quality materials, vendors, locally made American furniture, and a plethora of clients from the interior design, architecture, hospitality, and restaurant industries on the East Coast.

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