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Sijing Wu

Sijing Wu

Product Designer

Baidu, Inc.

Product Designer at Baidu, Inc.


Baidu, Inc.

Product Designer

Career medium 03


User Experience Designer

• Responsible for providing design strategies based on customer research, user behavior analysis, qualitative / quantitative analysis.
• Lead the design of the Social Network Service website, achieved improvement of user experience, user activity, operation efficiency, with the data of daily page view rise up by 20%.
• Redesigned the searching form for finding new friends according to the performance and data of the exiting one, which enhance the result and in turn eliminate the page turnover.
• Designed the music player client including group interviews and questionnaires to identify user need and future trend, and provide several designs with clear workflow and concise content to meet the demands.
• Provided suggestions on design strategies and relating methods to Interns as the supervisor.


Bingyan Studio

User experience designer

• Completed design of the homepage of the university, constructed Information Architecture, conducted focus. Praised highly by the headmaster.
• Organized workshops about strategies of internet products. Be lecturer of topics about user experience.

Career medium 02

Huazhong University of Science and Technology

Bachelor, EE

The University of Hong Kong

Master, Ergonomics, Project management, Costing and finance, Operations research, SCM