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Sierra Ferrier

Sierra Ferrier

Content Management

Miner App

Content Manager at Miner

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Miner App

Content Management

-Creating, curating, and management of content across Miner's social media outlets.
-Researching current trends in mobile storefront environment relevant to Miner brand.
-Writing blog posts to inform app users of app features and changes.
-Stimulating community engagement through "Treasure Miner" marketing campaign.
-Monitoring engagement metrics and ROI with Bit.ly, Google Analytics, Facebook Insights, and in-house conversion measurements.

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Career
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DreamIt Ventures

Business Development Intern

• Developed course material for forthcoming Elon University digital entrepreneurship class for the School of Communications, including research of startup environments, conducting interviews, blogging, and video production.
• Generated content for DreamIt Ventures alum WeDidIt for Musical Artist Series, including digital photography and artist interviews.
• Conducted market research and creating digital media audits for DreamIt Ventures' 2013 marketing and positioning initiative.
• Developed and/or executed social media and marketing strategies for Miner, InstruMagic, and HeyKiki tech startups.
• Social media management and short-form blogging for DreamIt Ventures Philadelphia Health Tech and DreamIt Ventures New York 2013 Demo Days.

Career

Limelight Records

VP of Artists and Reportoire

• Oversaw production and recording, contacts, and recording schedule of label artists.
• Performed market research and head hunting new artists to sign or collaborate with label.
• Planned promotional campaigns and events for label, and individual artists.

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WSOE 89.3 FM

General Manager

• Management of executive staff, along with maintenance of operations, sales and marketing for radio station has resulted in greater quality of content, professionalism, and larger audience over past 2 years held in office.
• Planning and promotion of WSOE 89.3 radio shows and on-campus events.
• Maintenance of relationships with LiveNation, Moogfest, and other area festivals and venues for college radio promotions, including ticket giveaways and sponsorships.
• Radio disco jockey for 2.5 years, specializing in live musical sets with local North Carolina musicians.

Career

Yep Roc Music Group

Digital Marketing Intern

• Maintained music label group’s press and contacts database using
Google App CRM tool Insightly.
• Created digital landscape audits to assess musical artists’ online presence at start of record campaigns.
• Assisted in moving email databases to Mailchimp email marketing software.
• Programmed digital record sales for Yep Roc Records on Magento online sales software.

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Martha Stewart Living Omnimedia

Martha Stewart Living Radio Broadcast Intern

• Conducted research for daily news, content programming, and the creation of future radio segments.
• Assisted ‘The Morning Living Show’ producer in managing and booking guests daily
• Acted as Assistant Producer and radio show guest. Fielded call-ins, and welcomed guests into SiriusXM studio.
• Generated follow-up interview blog posts and audio content for Living Radio Blog.

Career

Ohio University

Media Studies, Social Change

Elon University

Strategic Communications

Guilford College