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Sierra Barter

Sierra Barter

Social Media Coordinator

Johnson & Wales University

Providence, RI

I work with departments and organizations on campus at Johnson & Wales University to better their social media engagement and reach. I also develop best practices and guidelines for the four regional JWU campuses to develop online consistency and branding. I also co-founded the PVD Lady Project in 2011 with Julie Sygiel. ...






“A year from now you may wish you had started today.”- Karen Lamb

Yoga, my dogs, a good beer and social media.

Got it! :)
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PVD Lady Project


The PVD Lady Project hosts bi-monthly events in Providence’s most fabulous places, including The Dorrance, Local 121 and The Providence Athenaeum, where women can connect, get inspired and learn about what other awesome women are doing in the Creative Capital.

Each event benefits a local charity. Past organizations have included the Girl Scouts of RI, Sojourner House, Girls on the Run RI and YWCA of Northern RI.

The PVD Lady Project was named “Biggest Cheerleaders” in the 2012 Superlative Issue of Providence Monthly. Also, we were named “Best Niche Networking event” by Rhode Island Monthly in July 2012.


WaterFire Providence

Development & Marketing Associate

- Social Media Strategist- utilizing Facebook, Twitter, Vimeo for e-philanthropic
efforts, special event promotion & fan acquisition
- Create, coordinate & implement quarterly appeals, niche marketing campaigns &
e-philanthropy tactics to bring together a $1.8m budget
- Lead media contact & PR rep for the ’08–‘11 seasons—creating weekly press releases for fundraisers, press conferences & special events
- Organize & plan signature fundraisers, raising over $50k/season
- Managed 2-3 interns/trimester & teams of volunteers

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Traffic Manager

- Managed website development for 5-7 simultaneous client projects
- Worked with various developers, freelancers and designers to reach and exceed clients' expectations and deadlines


Johnson & Wales University

BS, Marketing & Advertising Communications