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Shubangini Naidu

Shubangini Naidu

Marketing Manager

Indian School of Business

Hyderabad Area, India

Enthusiastic marketing professional with 6+ years’ experience of nurturing brands to reach its potential, making it more relevant to customers and adding value to the business with every marketing decision. Specialities: Marketing - Brand Management, Market Research (Qualitative), Account Planning and Management

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Indian School of Business

Marketing Manager

Responsible for the efficient and effective communication to all target markets, audiences and
stakeholders through ATL, BTL and TTL marketing activities for the programmes

Responsible for planning, implementing and optimizing lead-generation initiatives leveraging channels including online advertising, social media, SEO, PPC, mailers and mobile apps

Responsible for spearheading the content strategy for ISB and the programmes

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