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Shirley Yang

Shirley Yang

Startup Mentor

Entrepreneurs Roundtable Accelerator

Digital Product, NBC Owned Television Stations





Entrepreneurs Roundtable Accelerator

Startup Mentor

ERA NY is a startup accelerator in New York that provides initial funding, co-working space, expert leadership team, advisor and mentor guidance for companies that come through its programs.

Career medium 06
Career medium 01

NBC Universal

Product Manager

Lead revenue, social media, audience development and content discovery products on every screen for NBC owned 10 local news stations. Establish product design, strategy and vision, work with Editorial, Dev, QA, Sales, to grow products from inception to launch. Data-driven decision maker who designs, executes and enhances user experiences for NBC’s emerging revenue streams.

- Lead audience engagement experiences for 2014 Sochi Winter Olympics on NBC local websites, mobile, and social media platforms to drive social referrals and fan loyalty
- Designed A/B testing for content recirculation and revenue organic vs. paid links on mobile web which resulted in pageview lifts
- Designed and launched 10 mobile websites from the ground up with new Google Publisher Tags integration and ad parity with desktop sites – 52% increase in pageviews, 24% increase in uniques in the first 5 days of launch
- Lead the mobile products evolution for news stations' iPhone, Android and iPad apps and increased page views on the mobile platform by 142.5% in 6 months
- Participate in daily news meetings with the national news desk to pitch story ideas
- Source and implement new digital toolsets and partner offerings to enhance news gathering and digital storytelling experiences
- Executed partnerships for news events: RebelMouse for Stanley Cup, Zeebox second screen app for the Golden Globes, NBC News and MSNBC for 2012 Presidential Elections
- Work with 10 local news stations to set digital goals and roadmap and increased overall stations monthly social referrals by 34% in 6 months


Audible Inc., Amazon

Product Manager

Establish mobile product vision and product roadmap and eCommerce strategies for mobile stores in US, UK, and DE markets.

- Lead 123.95% mobile revenue growth from Jan – Oct 2011
- Create weekly Store Revenue Reports to measure sales promotions, merchandizing pushes, consumer purchasing trends, and user pathing on site
- Generate Audible Listener membership upsell and viral marketing opportunities
- Develop product roadmap for member vs. non-member features in alignment with overall eCommerce strategies
- Product plan, evolution, and release mobiles app and mobile stores updates in 3 countries: US, UK, DE

Career medium 03
Career medium 03

Sony Network Entertainment

Manager of Product Design

Managed the Product Design Team of 8 direct reports to identify, qualify, and pursue strategic partnerships that promote and advance Sony Network Entertainment products and services.


Fox Interactive Media

Senior Project Manager

Fox Interactive Media oversees the online business operations of News Corp., including, FoxNews, FoxSports, MySpace, IGN Entertainment, American, etc.

Manage project teams for requirements gathering, development and roll-out of enterprise-wide implementations for Business, IT, Sales, and Financial applications. Research and selection of appropriate vendors for projects.

Collaborate with the International Business group and various IT teams to integrate offices into the corporate Fox network in over 29 global office locations around the world.

Career medium 05


On Camera Anchor & Reporting

University of Southern California

BS, Industrial Systems Engineering & Business Information Systems