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Sherri Hendrickson

Sherri Hendrickson

Director Broadcast and Media Operations

American Public Media

Director Broadcast and Media Operations at American Public Media- Digital Media and Technology Strategy





American Public Media

Director Broadcast and Media Operations

Manages audio engineering, IT, and facilities operations for largest producer of public media programming and content in the USA
• Manages a technology team of 8 audio engineers and 3 IT reports
• Provides strategic direction and project management for large scale projects in audio engineering, IT, and technical facilities
• Partners with cross functional stakeholders to drive overall technical broadcast media content operations strategy
• Manages technical operations for main Los Angeles office as well as New York, Washington DC, London and Shanghai bureaus
• Manages user-centric functional design and technical requirements gathering and planning, detailed system design and implementation for content production and distribution
• Creates, manages, and presents internal stakeholder communications and presentations using Microsoft PowerPoint
• Manages analysis on key operational process metrics using Excel and Cognos

Career medium 06
Career medium 06


Senior Consultant

Led client engagements in service provider video, mobile applications, systems requirements and business process design for international high technology management consulting, IT, and BPO firm
• Managed initiatives for global quote to cash systems, marketing partner programs, service renewals/subscriptions and acquisition integrations
• Worked with clients such as Cisco, NetApp and ServiceSource
• Partnered with cross functional client stakeholders to develop change management communications
• Managed business case development, requirements gathering and planning, program design and implementation for Cisco service provider marketing channel partner video programs (IP Next Generation Architecture and Authorized SP Video)
• Developed multimedia video training communications and presentations for worldwide distribution
• Partnered with mobile developers on requirements, design, implementation and distribution of Cisco Sell2SP mobile application
• Created, managed, and presented internal and external partner communications and content using Microsoft PowerPoint
• Analyzed key channel partner metrics using Excel


Future Products USA

Strategy and New Business Development Consultant

Negotiated and developed new business plan and US distribution agreement with Korean-based international athletic shoe company as an independent management consultant
• Researched and analyzed partners, market trends, and opportunities for innovative technology athletic shoes
• Prepared presentations, financial projections, and competitive analysis
• Developed market entry strategy and marketing communications content
• Negotiated exclusive 10 year US distribution agreement valued at over $10M
• Concurrent consulting position with TSUTAYA

Career medium 01
Career medium 03


Strategy Consultant

Developed international digital media business strategy for the 2nd largest retailer/distributor of entertainment content (music, video, e-books, games) worldwide with 90% market share in Japan
• Developed global technology strategy for TSUTAYA’s leading entertainment IT innovations in retail self-service kiosks, digital media distribution, and CRM systems with international cross functional team
• Researched and analyzed international markets for entertainment content including packaged media and digital content distribution technologies
• Initiated and developed new business acquisition and alliance strategies with top worldwide entertainment content publishers, retailers, and technology partners
• Researched and analyzed strategic partnerships, market trends, and opportunities for digital media
• Prepared presentations, competitive analysis, and consumer research on online business models and internet/consumer technology
• Developed market entry strategy business plan for universal rewards point card and big data business intelligence system
• Managed strategic partnership with NCR to bring first DVD rental kiosks to Japan
• Provided market analysis and training presentations to large cross-cultural internal groups using a real-time Japanese translator


Channel Islands

New Business Development and Marketing

Management consultant for international targeted video distribution advertising technology start-up
• Developed market entry strategy plan and marketing materials for Japanese subsidiary
• Managed client strategic cross-cultural relationships between Channel Islands, Japanese subsidiary, and other technology partners
• Developed marketing presentations (internal and external) and marketing content
• Concurrent consulting position with TSUTAYA

Career medium 06
Career medium 06

National Public Radio

Technical Director

Managed technical resources for leading public news, talk, and entertainment radio producer with distribution to 26M Americans
• Analyzed and implemented technology solutions with cross functional team on a daily basis under extremely time-sensitive deadlines and intense pressure while coordinating complex logistics with over 800 local stations and worldwide partners
• Teamed with content producers to develop both general audience and targeted African-American focused programming


National Public Radio

Broadcast Recording Technician

Managed technical resources for leading public news, talk, and entertainment radio producer with distribution to 26M Americans
• Recorded, mixed and drove show content including Morning Edition, All Things Considered, Fresh Air, Tavis Smiley, News and Notes with Ed Gordon, and Day to Day
• Managed and recorded field interviews and live on air remote broadcasts
• Developed technology focused podcast content for NPR's digital media initiatives
• Experience with Klotz Digital consoles and Dalet

Career medium 01
Career medium 01

Valkyrie Sound

Owner and Entrepreneur

Owned and operated private audio engineering services company specializing in acoustic recording for over 200 high-profile live concerts and seminars
• Teamed with record companies such as TELARC and high-profile non-profit organizations such as the Los Angeles Philharmonic to creatively envision their music recordings.
• Artists included: Hillary Hahn and Grammy winning artists Yo-Yo Ma and Sir James Galway
• Recorded, mixed, and mastered in studio and remote live content for radio and digital distribution
•Managed cross functional client and stakeholder requirements gathering and planning, technical system design and implementation


Production Resource Group

Assistant Project Manager

Project management for an international entertainment technology company with budget of $5M for the 2002 Winter Olympic Games – the first worldwide high-profile event after the tragedy of 9/11/01
• Managed 50+ person cross-cultural audio team to provide audio distribution systems for all venues, press rooms, and concert arenas
• Teamed with client (Panasonic) to implement creative technology solutions under high-profile deadlines and pressures in an environment of rapidly changing security and logistical needs resulting in a successful audio content system to support the over 8000 broadcasters and estimated audiences of 15B worldwide
• Analyzed and researched solutions for severe local resource shortages. Negotiated with vendors directly to control costs resulting in savings of more than $50K on employee living expenses
• Managed budgets, timelines and P&L using Excel

Career medium 03

University of California

Certificate, Computer Programming

University of Southern California - Marshall School of Business

MBA, Business

University of Southern California

BS, Music Recording

University of Southern California

BM, Music Industry