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Sherley Moran Herrera

Sherley Moran Herrera

National Account Director

Grupo Cosmic

National Account Director

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Grupo Cosmic

National Account Director

GIdeas®

Trade Marketing Operations Grouper

Grupo Map

Account Executive

• Oversee concept, strategy and creative development across all channels to meet project deadlines within budget.
• Develop integrated marketing solutions for product activations ranging $300K to $500K USD
• Lead implementation and day to day operations for several product activations and promotions ranging $400K to $600K USD
• Design evaluation metrics and project KPIs
• Coordinate KPI tracking and measurement along with timely reporting to clients
Clients: Lego, SC Johnson, Unilever, Mead Johnson, Banamex, Asus

Career medium 04
Career
Career medium 05

PROMOLATINA

Account Coordinator

• Lead implementation and day to day operations for several product activations and promotions ranging $300K to $500K USD
• Implement human resources side of client promotions – recruit and hire promoters to fulfill customer’s needs
• Accountable for product and personal logistics – right product and inventory level on the right sites
Clients: ConAgra and Unilever

Career

A&P The Promotion House

Account Associate

• Lead implementation and day to day operations for several product activations and promotions ranging $200K to $400K USD
• Implement human resources side of client promotions – recruit and hire promoters to fulfill customer’s needs
• Accountable for product and personal logistics – right product and inventory level on the right sites
• Accountable for securing the right Government permits for sampling implementation
Clients: DIAGEO

Career medium 03
Career
Career medium 01

GIdeas®

Booker

• Identify and secure the right professionals for a customer event based on Brand profile and requirements
Clients: DIAGEO (Johnnie Walker), Brown Forman (Jack Daniel’s, Jimador), Apasco and Liverpool

Career

Universidad Panamericana

Bachelor of Communication

Universidad Panamericana

Master of Marketing - Emphases on Strategic Brand Management and PR

Universidad Anahuac

Marketing Specialty - Promotional and BTL Marketing