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Shereen Campbell

Shereen Campbell

CEO & Founder

My Little Magic Shop

By day, I am a Retail Planner of eCommerce and Outlets for Vince. By night and weekend, I am the Founder & CEO of My Little Magic Shop, an eCommerce shop providing products that inspire, empower and enlighten.




Always remember, just a little seed of intention can bloom realities bigger and more beautiful than your wildest dreams.

My Little Magic Shop

Founder & CEO

My Little Magic Shop is an online shop dedicated to providing products that help you easily explore, refine, and magnify your inner magic.


Who Wants to Be an Entrepreneur...

As a little girl, I had always dreamt of entrepreneurship, but after I entered the corporate world this dream quietly faded away. I think it was partly because I hadn't yet figured out how to monetize any of the hobbies I felt most passionate about. I kept these passions separate, fueling them purely for pleasure...

My Little Magic Shop Official Page

Not Me?

After 8 years fully immersed in corporate retail, I started to feel like something was missing. I felt myself beginning to fall out of love with fashion and falling harder for my other passions, all while slowly remembering my childhood dreams. Starting to believe they could come true...

My Little Magic Shop Instagram

Why Not?

A candle and a little seed of intention later, I found myself clear on how to finally merge my long time passions with my career experience. This was the beginning of my journey as entrepreneur. Funny enough, I realize now, everything I experienced up until that point, prepared me for this realization.

My Little Magic Shop Twitter

On Being An Entrepreneur

My journey so far has taught me to trust the process and never stop fueling my passions. Trust that you are exactly where you should be (even in tough times), because that place will be valuable in the future. If you love something, even if you don't see the value in that love, if you continue to fuel it one day you will.

My Little Magic Shop Facebook Page

Affirmations for Everyday Use

This list of affirmations are on the box of our very first product. One of our missions is to remind people of their power. I think if you say these things to yourself as often as you can, a curious thing happens, you actually start to believe them. And that's when the magic starts to happen.

My Little Magic Shop Official Site


Planner - eCommerce & Outlets

Being at Vince has been an amazing learning experience. This is my first role back with a more traditional retailer and also working with an off price business. After being at two eCom only companies, I am now really able to understand the key differences between how to manage inventory, processes and forecast sales for eCom and Outlets.


Chloe + Isabel

Retail Planner

My favorite thing about this role was learning about Direct Sales. Funny enough, I had absolutely no idea how valuable of an experience it was until I started My Little Magic Shop and decided to implement direct selling. Learning the importance of training, supporting and encouraging your team is imperative to getting this type of business to properly function.


Business Development Associate / Planner / Buyer

This role was incredible in that I was able to utilize my buying and planning skills as well as develop new skills in marketing. Learning how develop an effective marketing campaign through emails and other marketing assets was an invaluable experience.



Sr. Assistant Buyer

I love to tell people that Macy's operates like a well oiled machine. This was a terrific place to learn about developing effective inventory and sales strategies as well as implementing and executing processes that create positive results.


Saks Fith Avenue

Assistant Buyer; Assistant Planner

I loved the glamour of this role! Being in Men's Advanced Designer and Women's Advanced and Contemporary shoes, I was able to interact with so many amazing designers and brands. This is where I first discovered my love of fashion and retail. Also, this is where I found that two of my passions, fashion and math, can happily co-exist.


New York University

BA, Journalism and Mass Communication

Although I did not end up pursuing a career in journalism, I did discover a passion for writing that still stays with me. The skills I learned in this program really prepared me for a world where often we read someone's words before meeting them. Sometimes your first impression comes long before they ever see your face.