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Shendy Hershfield

Shendy Hershfield

Digital Product Manager II

PNC Bank

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Only The Beat

Senior Editor - East Coast

Fox News Channel

Digital Product Manager

• Engage with stakeholders, designers and project managers to design and update show pages and section fronts for FoxNews.com and FoxBusiness.com
• Utilize web design best practices and latest trends in digital media to create interactive show page experiences for viewers
• Increase ad sales opportunities by growing site traffic and viewer engagement
• Integrate social media into site design as a way for talent to interact with fans and viewers

Career medium 06
Career
Career medium 03

Avon

Associate Community Manager, Social Media

• Develop new and engaging content for social platforms
• Build out monthly content calendar based on product launches, events and business needs
• Manage and engage with our social communities
• Measure and track fan engagement against industry standards
• Report social platform engagement and growth on monthly basis

Career

The Juice Plus+ Company

Direct Distributor

http://shershfield.juiceplus.com/

Tory Burch

Sales Assistant

Career medium 06

Fox News Channel

Web Show Page Producer

• Generate ideas to drive traffic to web through on-air promotion including launch of several web features
• Increased Facebook fan growth by 39%, fan engagement by 355% in a three-month period
• Managed social media platforms including Facebook, Pinterest and Twitter resulting in effective brand awareness, viewer engagement
• Produced and edited content for six Fox News websites
• Promoted show’s guests, topics and segments through website, social media platforms
• Success increasing traffic for TV show websites, increases range from 92%-378%
• Write copy for video segments, other web page content

Career

Fox News Channel

Community Engagement Production Assistant

• Create and maintain topic pages for Foxnews.com
• Edit content for website
• Moderate article, blog, and forum comments
• Relate articles, photos, and video to content

Career medium 03
Career

J.Crew

Men's Sales Associate

• Achieve daily sales, credit goals
• Assist in ringing sales
• Maintain, update client book
• Provide excellent service for clients

Pennsylvania Federation of College Republicans

Southwest Caucus Chair

Career medium 02

Fox News Channel

Intern for "Hannity"

• Conducted research for on-air packages, specials
• Maintained video archives in both digital system Ardome and tape
• Pitched story ideas for show, including segment that aired in health care special
• Prepared guest files for show bookers

Career

Macy's

INC Selling Specialist

• Achieve daily sales, credit goals
• Merchandise and maintain sales floor
• Organize and plan in-store events for INC to generate sales
• Provide outstanding customer service

Career medium 02
Career

Pittsburgh Pirates

In-Game Entertainment Intern

California University of Pennsylvania

Bachelor's Degree, TV and Radio Broadcasting, Political Science

Mercyhurst College

Communication Studies