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Shelly Petersen, MBA

Shelly Petersen, MBA

Planning and Allocations

GUESS?, Inc.

Greater Los Angeles Area

Planning and Allocations

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GUESS?, Inc.

Planning and Allocations

Mattel, Inc.

Retail Merchandiser

• Manage merchandising teams to execute initiatives for represented manufacturers by leveraging relationships with Fortune 500 retail customers.
• Increasing revenue through in store product positioning by developing relationships and coordinating with corporate marketing teams and retail management. Results include obtaining significant additional retail space and product placement in prime store locations for a number of clients in multiple stores.
• Manage inventory needs and product placement through in store POS analysis and interpreting customer demand trends, replenishing short stocked product, and communicating inventory needs to corporate demand planning counterparts.