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Shelly Huang

Shelly Huang

Head of US Consumer Marketing

graze

Strategic, experienced marketer with proven track record developing and growing brands across consumer packaged goods, beauty, and luxury segments. Passion for entrepreneurial challenges and innovation- driven categories.

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graze

Head of US Consumer Marketing

Responsible for defining the graze branding in the US, outward consumer communication (advertising, collateral, website, email sends, product naming, and social media), spearheading all market research initiatives, and collaborating with new product development to bring compelling innovation into the US market

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Career
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Godiva Chocolatier

Marketing Manager - Core Gifting & Innovation

• Launched the restage of Godiva Truffles platform projected for double digit growth in 2013. Led product development strategy, launch execution, and 360 marketing programs across all channels
• Manage 10 waves of product innovation per year on the Chocolate Case business representing 17% of the North American retail business
• Identify need gaps and white space growth opportunities for company through post-launch assessment, competitive analysis, and consumer insights work

Career

Godiva Chocolatier

Marketing - Seasonal Gifting and Innovation

Manage key seasonal gifting businesses totaling over $50MM
• Responsible for product development strategy, execution, and marketing programs across Valentine’s Day, Halloween, and Core Innovation Platforms
• Successfully launched over 55 products from 2010- 2011
• Led ideation of 2012-2014 global innovation calendar by conducting post-mortem assessment, competitive analysis & consumer research, facilitating concept brainstorm, and identifying need gaps/white space growth opportunities
• Spearheaded the concept, strategy and execution plan for Godiva’s first-ever Valentine's Day Pop Up Store, driving incremental sales opportunity and garnering over 166 million PR impressions

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Career
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Avon

Global Brand Marketing, Cosmetics

Avon Color Lip - Managed a $350MM global lip business across Asia, EU, LATAM, and NA.
• Led 20+ project launches ranging from promotional to large-scale major innovations, and oversaw cross functional team to generate 96% on-time delivery
• Developed innovation pipeline by analyzing market trends/dynamics, obtaining consumer validation of concept ideas, and identifying opportunities/need gaps to recommend portfolio plan.
• Led ideation of 2011 and 2012 global innovation calendar
• Developed a brand planning strategy to continue double-digit sales growth

Career

Unilever

Sr Assistant Brand Development Manager

Managed a $30MM global innovation project for entrance into a new product category
• Facilitated work with cross-functional project team to ensure fast tracked delivery
• Led analysis of consumer research to assess concept-product feasibility and determine consumer segmentation, optimal mix, and business opportunity
• Created advertising campaign and 360 communication plan
• Planned and executed the restage and price increase of the Vaseline lotions business, involving the launch of a new brand positioning through changes in packaging design
• Managed full supply chain run-out analysis for soft transition

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Career

New York University

BA , Psychology, Sociology, Pre-Business, and Metropolitan Studies