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Shelby Pipken

Shelby Pipken

Public Relations & Social Media Director

Purple Dane

Dallas, Other

Public Relations & Social Media Director at Purple Dane





Purple Dane

Project Manager/Social Media Manager

As project manager, I make sure our team is meeting all deadlines and finishing projects in a timely manner. In addition to managing our 75+ clients, I also manage the social media profiles of 18 clients (including Facebook, LinkedIn, Twitter, YouTube and Pinterest). I am responsible for developing each profile from scratch, including initial design, all content creation and consistent updates. I write several press releases a week, pitch to media, and I develop media lists for clients (over 250 contacts each). I've successfully placed 6 stories in media outlets and singlehandedly tripled our clients following on social media. I am responsible for web and social media analytics reports each month. I also manage four blogs, which includes content creation, Wordpress fluency and updating twice a week. Each month I design newsletters for four clients (using dreamweaver), and create content for each. I also produce one White Paper every month, which is distributed internationally to our partners and their clients.

Career medium 04
Career medium 02

Baylor University Lariat

Advertising Representative

I developed effective sales presentations and proposals, tailoring them to clients based on their specific needs. Regularly exceeded sales goals through networking, cold calling and various tactics. Built and strengthened professional relationships with clients, while remaining in constant communication with each to make appointments, conduct interviews and brainstorm their advertising campaign goals.


Baylor University Medical Humanities Department

Public Relations Intern

Worked as a team to increase awareness of the Medical Humanities Department on campus. We successfully published two news releases in local print media, developed content for Twitter & Facebook pages, and provided the department with a comprehensive plan-book for future success. Aside from team tasks, I also designed and updated department print materials using Adobe Photoshop, created an interactive newsletter template (distributed bi-annually), and created/designed our plan book in Adobe InDesign.

Career medium 03
Career medium 03

Rock Bottom Boutique

Sales & PR Representative

Designed & coordinated all social media outlets, including the HTML/Wordpress coding required for the Rock Bottom Blog. Responsible for creating content and updating each day.


Tiffany & Co.

Sales Consultant

Provided exceptional customer service and product knowledge. Consistently surpassed sales goals each week. Awarded "Top Seasonal Sales" in January 2012 & January 2013.

Career medium 02

Lakeside on Spring Valley

Leasing Agent

Assisted prospective renters with leasing applications and walk-throughs, managed all bookkeeping duties and supervised employees in manager's absence.

Baylor University

Bachelor of Arts (B.A.), Public Relations and Political Science