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Shelby Ladd

Shelby Ladd

Senior Digital Media Planner


Senior Digital Media Planner






Senior Digital Media Planner

Current Responsibilities:

- Create and manage search engine marketing paid and grant campaigns for NYC's vibrant Live Entertainment Industry (Broadway and Off-Broadway shows, NYC Cultural & Arts Institutions)

- Develop strategic and advanced online media display advertising campaigns (predominantly through Google Adwords) by targeting and analyzing strategies tailored to both specific website content and internet user behavior across the web

- Implement strategic optimization strategies to secure return on investment & reliable audience targeting

- Recommend creative and content of online banners to speak holistically and most effectively to a targeted online audience

- Advise on both online and offline marketing partnerships, find innovative and big ideas, lead clients to explore industry "firsts," brainstorm cross-platform media strategies, keep up-to-date on digital trends and research via trades and help enhance agency-wide education about the evolution of digital marketing

- Advanced expertise in Google Adwords & Analytics as well as Facebook advertising products

Career medium 03
Career medium 01

Columbia University

Project Coordinator

• Successfully advertised, recruited, enrolled, and organized research subjects with advertisement efforts targeted to young adults in the university campus and upper Manhattan
• Designed data collection and management systems in Microsoft Excel tailored to individual project, customized to increase accuracy and efficiency of data manipulation
• Acoustic editing, audio transcription, and writing code to design and edit experiments in Psyscope software


Duke University Medical Center

Research Coordinator and Consultant

• Lead a team of clinical trials assistants, students, interns, and nurses to ensure rapid and accurate acquisition and precise recording of subjects and data to meet deadline requirements of a fast-paced, research environment
• Created all marketing materials (brochures, flyers, collateral etc…) through Microsoft publisher & Adobe Photoshop to target appropriate research subjects
• Supervised all recruitment, advertising, and study promotions in local hospitals, newspapers, and internet advertisements
• Maintained and organized substantial amounts of data in Microsoft Excel and Access and assisted in statistical analysis and programming in analysis software (SAS)
• Assisted in NIH grant submissions, IRB submissions, paper writing, research poster presentations, and publication submissions

Career medium 02

University of North Carolina at Chapel Hill

BA - Honors, Psychology