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Sheila Rodriguez

Sheila Rodriguez

Junior Associate

Rogers Finn Partners

Sylmar, CA

Public Relations, Social Media and Communications Specialist


Rogers Finn Partners

Junior Associate

• Assists with media relations and branding campaigns for consumer accounts including the Los Angeles County Fair, the Los Angeles Auto Show, Bosch Home Appliances, DOLE Packaged Foods, Auntie Anne's, The Jim Henson Company, Moe's Southwest Grill, the happy egg co. and more.
• Plans, develops and implements social media strategy across various social media platforms for multiple clients

Career medium 06
Career medium 05

PRSA Los Angeles Young Professionals

Collegiate Outreach Chair

• Liaison between PRSSA Chapters at local universities
• Developing and implementing mentorship program for PRSSA students
• Collects, formats and distributes Internship Boad e-mails to YP membership
• Works closely with Communications Co-Chairs to release updates on communication channels


Bookstein Tax Institute


• Write and prepare stories for Bookstein Institute e-newsletter targeting California State University, Northridge faculty, staff students and community
• Assisted in re-branding process alongside student-run graphics team to develop new logo and informational program video

Career medium 06
Career medium 04

California State University, Northridge

Communications Specialist

• Work closely with program director and high-level faculty and staff to develop and implement communications strategy for Hispanic Serving Institution Title V Grant, Building Connections for Success
• Research and write stories for program e-newsletter targeting California State University, Northridge faculty, staff, students and surrounding community
• Plan and direct execution of program marketing videos alongside student-run graphics team
• Maintain and manage program website using WordPress and html.
• Develop and maintain program social media accounts including Facebook, Twitter and Flickr
• Oversaw program branding process including development of program name, logo, website, shirts and banners


Grand Avenue PR

Account Coordinator

• Provided assistance to Principal and Founder of Grand Avenue
• Assisted in developing public relations and marketing campaigns for several clients
• Managed social media accounts for clients including Facebook, Twitter, Pinterest, Instagram and Flickr
• Composed press materials on new products, services and events
• Evaluated and compiled comprehensive media lists using CisionPoint
• Provided assistance with coordinating events and securing media coverage

Intern: 9/10 – 5/11

• Assisted with public relations and marketing campaigns for California Dance Academy and Silver King

Career medium 05
Career medium 02

Public Relations Student Society of America

Chapter President

• Managed executive board
• Directed overall operations of Chapter
• Developed and executed Chapter plan
• Coordinated and oversaw all events, meetings and fundraisers
• Successfully tripled memberships
• Attended PRSSA Leadership Rally 2011 in Scottsdale, Arizona
• Attended PRSSA National Conference 2011 in Orlando, Florida

Chapter Fundraising Director (Oct. 2010 - May 2011)


NBC Universal

Entertainment Publicity Intern

• Compiled and distributed daily press clip packets for publicists
• Created daily Blog and Twitter reports for NBCUniversal shows
• Supported Publicity Coordinators with phone coverage
• Assisted with administrative duties including filing, scanning and shipping
• Assisted in preparing producer’s meetings, press junkets and press tour

Career medium 06
Career medium 04

California State University, Northridge

Student Administrative Assistant

* Provide support to Administrative Assistant for Information Technology Department at California State University, Northridge.
* Aids Human Resources.
* Handles invoices and other documents.
* Maintains and distributes supplies.
* Manages busy calendar for directors using Microsoft Outlook.
* Coordinated interview process for potential candidates for employment.
* Develops and utilizes spreadsheets in Excel for tracking expenses.
* Assists in various projects, such as Elevator Emergency Phone Line survey, MDF Power Analysis survey and the Campus Phone Directory Project.


San Fernando Museum of Art and History

Public Relations Consultant

* Worked with non-profit organization to assist in its public relations efforts as part of an intensive advanced public relations course.
* Developed extensive public relations plan.
* Created complete press kit for client, including a press release, backgrounder, fact sheet, biographies on organization leaders, media advisory and pitch letter.

Career medium 01

California State University-Northridge

BA Degree, Journalism Program ; Public Relations, Broadcast