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Sheila Mikailli

Sheila Mikailli

Marketing Manager, Brand

Y Media Labs

San Mateo, CA





On-Air Host / Personality

Joined the Emmy-award winning team as an intern and was later hired as an online personality with the objective of attracting a younger demographic.

-- Produced and hosted an original series, “The Player’s Club”, which gives fans a behind-the-scenes look at players’ lives on and off the court. Secured interviews with NBA players, “Top 100” college and high school athletes, and industry personalities at numerous games and events (e.g. Final Four, NBA Summer League, CIF State Championships)

-- Provided live coverage of local games via various social media platforms.

-- Developed strong relationships with college coaches, scouts, athletic directors, and players around the country.

-- Served as media liaison for the CollegeInsider Postseason Tournament (CIT), part of the CBS SportsNetwork.

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Community Marketing and Events Coordinator

- Plan and manage all logistical and promotional aspects of 40 + corporate and community events at Couchbase over a 10 month period (venue, food, staffing, event process, marketing, lead generation)

- Travel to exhibit at industry tradeshows. I lead a team of technical staff in engaging and informing the community about Couchbase while working to increase brand awareness

- Manage content and promotional activities for all Couchbase social media accounts
* Increased engagement on Twitter by 60% in a 6 month period
* Increased Facebook following by 159% in a 5 month period
* Increased Google+ following by 190% in 6 month period

- Increased global presence by working directly with developer advocates to secure speaking engagements at international events. Organized Couchbase community events across EMEA under the direction of Couchbase community manager.


UCSB Recreational Sports

Media Relations Coordinator

Managed all press coverage for the department and its 20+ sports club teams.

-- Worked with the Sponsor Relations team to execute on-site promotional events with sponsors and teams to draw in media by drafting press releases, conducting video interviews, and publishing articles.

-- Secured national coverage for UCSB Men's rugby and was hired as coach’s personal media liaison.

-- Established one-on-one relationships with media outlets and community organizations such as Newspress, KEYT, KSBY

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NBC Sports (CSN Bay Area)

Marketing/PR and Events Intern

Assisted Director of Communications and marketing executives with community events, press releases, and day-to-day marketing efforts.

-- Coordinated 30+ community events with San Francisco Giants, A's, and 49ers.

-- Supported the team in carrying out the extremely successful SF Giants World Series Baby campaign (press releases, client relations, and promotional events) featured on CNN, ESPN, Examiner etc.

-- Researched and developed case studies for social media strategies, community events, and promotions while striving to promote the Comcast SportsNet brand.

-- Compiled press releases, daily on-air headlines, and event recaps for marketing events.


Class Act Concert - Self Employment

Event Director

Independently planned and executed a benefit concert for a local non-profit as a high school senior. Over 300 tickets sold.

-- Negotiated contracts with talent, vendors, and sponsors to secure top local talent and amenities with a small budget.

-- Teamed with the board of directors of a local non profit to raise awareness for inner-city schools.
Raised and managed a $10,000 budget for venue, talent, and promotions.

-- Project managed and coordinated all aspects of a benefit concert for a local non-profit with over 300 attendees

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University of California, Santa Barbara

BS, Communications, Minor in Sports Management

Foothill College

Woodside Priory