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Sheeva Khatami

Sheeva Khatami

Senior Strategist

Evoke Health

Greater New York City Area, us

Supervisor of Strategy

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Evoke Health

Senior Strategist

- Responsible for the digital, media, brand, and marketing strategy for pharmaceutical consumer products and Rx products
- Synthesize structured and unstructured data from qualitative and survey research, and integrate data analytics to deliver actionable insights and recommendations using R, SQL, Tableau, Visual IQ, Java, Google Analytics, Omniture, SAS, SPSS, Brandwatch, and Mintel
- Build marketing mix models using R and SAS to examine sales impact generated by television, magazine, and online display ads
- Analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/ implications
- Exposure to media, social, tablet, measurement approaches as well as understanding of multi- touch attribution in media evaluations
- Transform clients needs into strong creative briefs, taking research information, and insights and distilling them into focused strategic briefs for internal teams to leverage
- Utilization of Power BI to collect, organize, and visualize data
- Analyze metrics, performance, and report data from Sizmek, Facebook, Google, and Twitter
- Relationships with qualitative digital metric companies such as Vizu, Dynamic Logic, comScore, and Symphony IRI
- Oversee market testing with business model development, financial modeling, product portfolio planning, organizational strategy, channel and go- to market models, customer/ market research strategy, channel and go- to market models, customer/ market research
- Create, automate, maintain, and deliver regular reports and visualizations to gauge effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, performance reports, and ad hoc analyses
- Design wireframes, prototypes, and high fidelity visual designs (using Webflow, UXPin, OmniGraffle, Adobe Creative Manager, and Adobe Creative Cloud)
- Utilize DFP to sell, schedule, deliver, and measure digital ad inventory