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Sheethal Vijay

Sheethal Vijay

Marketing Communications

Aimia Inc


Marketing Communications at Aimia Inc



Marketing Communications

 Work closely with Marketing Manager and team to develop and execute Marketing campaigns and plans
 Plan and execute Marketing campaigns to engage the members and acquire new members
 Plan and execute launches for the programme with new clients
 Ensure successful management of all the company events including corporate parties, conferences and sponsorship events
 Coordinate marketing activities - ATL and BTL advertising, sponsorships, endorsements, online media, printing, fabrication, road-shows and PR activities and also manage the marketing budget
 Liaise with the in-house and external agencies regarding the creative production and improvements
 Content management and copy writing on all marketing collaterals such as internal and external newsletters and websites
 Responsible for the management and control of the stock of marketing material and collateral
 Coordinate with clients and officers within the region and other regions to develop and implement partner campaigns
 Provides day-to-day support for the Marketing team

Career medium 01

Aimia Inc

Marketing Coordinator

Air Miles

Travel Executive

Coordinating the travel requests placed by the customers with the travel partner
 Travel assistance and issuing tickets for the staff
 Issuing tickets and booking using the Farelogix systems
 Solve customer complaints queries regarding the travel requests and other rewards
 Handle escalated calls with regard to the travel
 Follow up on the travel requests
 Coordination between the travel agency and the customer in issuing the travel ticket
 Reporting on a daily basis to supervisor regarding the daily tasks performed

Career medium 06
Career medium 03

Standard Chartered Bank

Sales Representative

 Achieve daily and monthly sales targets
 Collection and filing of necessary documents for approval
 Verification of the eligibility details of customers
 Coordinate between the customer and approvals department


Mahatma Gandhi University

Master of Business Administration (MBA), Marketing and Finance

Mahatma Gandhi University

Graduation, Commerce