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Sheena Gordon

Sheena Gordon

Manager, Consumer Insights & Revenue Strategy

Marriott International

Washington D.C. Metro Area

Experienced professional seeking an opportunity to leverage analytical, budgeting and forecasting experience to meaningfully impact strategic and organizational goals. Well-versed in analyzing financial statements, managing projects and concisely communicating complex information. Extensive experience working on interdepartme...

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Marriott International

Manager, Consumer Insights & Revenue Strategy

Support the Northeast area sales organization through standard and ad hoc reporting, as well as in-depth data analysis to inform the sales strategy. Conduct presentations on the group’s key reports and major analyses to senior leaders and associates at all levels of the organization. Key contributions include:

• Provided analytical support for owner presentations for quarterly performance review and to make the business case for hotels to maintain their participation in the area sales organization
• Analyzed revenue from international accounts booking in Northeast hotels to support the development of the organization’s strategy for targeting international accounts
• Developed a tool to track the progress for an Eastern region sales initiative along key metrics that can be used to evaluate the efficacy of the program
• Conducted an analysis of revenue and lead volume growth from entertainment-focused accounts to support the creation of a new role to focus on this sector.
• Created a survey to understand how sales leaders use the Sales & Intermediary Analysis team’s standard reports and how reporting practices could be improved to better inform their strategic decision making
• Volunteered for a Talent Network Team and collaborated with associates from various business functions to investigate in-room recycling options and presented potential solutions to senior leadership

Independent Finance & Strategy Consultant

Startup Consultant

HAIR RULES, LLC
Key Contributions
• Completed competitive analysis and market research to compare company performance with the industry landscape
• Participated in management meetings to understand key objectives of the company and the financial implications
• Created forecasts and scenario analyses to understand the company’s long-term financial prospects
• Evaluated expense needs against available funding to recommend most effective allocation of capital
• Worked with consulting team to create marketing materials to attract potential investors