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Sheena Barnett

Sheena Barnett

Marketing Communications Representative, Adhesives & Plasticizers, Fibers

Eastman Chemical Company

Bristol, TN

Marketing Communications Representative

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Eastman Chemical Company

Marketing Communications Representative, Adhesives & Plasticizers, Fibers

• 3-month assignment at European headquarters in Capelle, Netherlands (2013)
• Responsible for the development and execution of integrated marketing communications strategies including brand strategy across two different businesses through a collaborative cross-functional team
• Joint market development with internal and external teams to explore new innovation opportunities
• Development and management of new brands within the B2B and B2C areas
• Institute measurements to indicate ROI on various marketing activities
• Partner with business directors and marketing managers to understand target markets and value chains for communication opportunities
• Execution of tactical marketing plan activities including press releases, print/online media, tradeshows, and promotional materials
• Develop, monitor, and gain approval for budget for marketing campaigns
• Liaison between externally contracted agencies and internal stakeholders
• Main contact for all media relations
• Negotiates media rates and external agency contracts
• Managed internal creative teams to develop collateral materials
• Company representative and media contact at tradeshows and events

Career medium 03
Career
Career medium 04

Eastman Chemical Company

Marketing Communications Coordinator, CASPI

• Coordination of all marketing collateral for the Coatings, Adhesives, Specialty Polymers and Inks businesses
• Responsible for the execution of marketing communications strategies through a collaborative team within the architectural/transportation coatings business
• Execution of tactical marketing plan activities including press releases, print/online media, tradeshows, and promotional materials
• Monitor approved budget for marketing campaigns and maintain budget reports monthly
• Monitor measurements to indicate ROI on various marketing activities
• Collaborates with internal creative teams to develop collateral materials
• Company representative at tradeshows and events

Career

Eastman Chemical Company

Market Research Specialist & Stage Gate Project Leader

• Led two stage gate projects, contributor to numerous other Stage Gate projects
• Primary and secondary research leader during the launch of specialty plastics in consumer durables, medical and packaging markets for the newest addition to Eastman's specialty plastics business, Eastman Tritan™ copolyester
• Collaboration with global industry leaders and business unit directors to create successful strategic plans for product marketing
• Tracking and communicating relevant insights about legislation that may affect corporate strategy
• Hiring and negotiating with external consultant firms, defining the scope of the work, and managing the outcomes
• Team leadership and management of resources including defining team charter and performance agreements
• Customer interaction via Voice of the Customer (VOC) calls and visits to various trade shows
• Preparation and presentation of stage gate internal review materials including strategic plans for next steps
• Coordination of team and delegation of relevant responsibilities

Career medium 06
Career
Career medium 04

Eastman Chemical Company

Assistant to Global Industry Leader, Packaging

• Team coordination
• Management of work flow for production
• Maintain confidentiality of client information
• "Go-to" for customers and vendors
• General administrative tasks
• Budget and record maintenance
• Event (meetings, conferences) coordination
• Project research (packaging markets)

Career

King Pharmaceuticals

Advertising & Tradeshow Coordinator

• Team facilitation of all advertisement publications and promotional items
• Management of design team workloads (establish job deadlines by scheduling jobs, setting priorities, and routing all requirements to appropriate staffreate project schedules, track and monitor progress; follow up with team members to ensure the work flow continues moving)
• Management of advertisement production traffic flow (approval routing, editing, etc.)
• Assist in basic graphic design changes via Adobe Design Suite (Photoshop, Illustrator)
• Development and maintenance of production schedule
• Communication between business approvers and design team
• Assist in the setup and preparation of product trade shows

Career medium 03
Career
Career medium 04

King Pharmaceuticals

Executive Assistant to the VP of Advertising & Promotions

Served as the Executive Assistant to the Vice President of Advertising and Promotions. Provided administrative support including management of calendar and scheduling, preparation of correspondence, materials and travel arrangements, and communication and coordination with other corporate personnel.

Career

American Heart Association

Sponsorship Associate & Intern

• Fundraising coordinator for Chattanooga, Tennessee area AHA
• Led $10K fundraiser project to create advertising campaign for Southeast Region AHA

Lee University

Bachelor of Arts, Communications - Marketing & Public Relations