Brand Manager, Beauty Owned Brands
October 2013 — Present
• Led cross-functional team to negotiate terms and develop new product assortment, marketing strategy, in-store merchandising, and store selection for two exclusive “masstige” color cosmetic brands with over $13M in forecasted annual sales.
• Supported development of Walgreen owned and exclusive beauty brand roadmap through competitive research, white space definition, product co-development, and merchandising execution to increase customer beauty share of wallet.
• Managed forecasting, assortment planning, merchandising, and in-store activation of three global Boots brands in over 6,000 Walgreen stores with a focus on defining successful strategies specific to the US consumer.