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Shayna Yagoda

Shayna Yagoda

Brand Manager, Beauty Owned Brands

Walgreens

Chicago, IL

Specialties: Retail, Consumer Packaged Goods, Project Management, Strategy, Shopper Marketing

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Walgreens

Brand Manager, Beauty Owned Brands

• Led cross-functional team to negotiate terms and develop new product assortment, marketing strategy, in-store merchandising, and store selection for two exclusive “masstige” color cosmetic brands with over $13M in forecasted annual sales.
• Supported development of Walgreen owned and exclusive beauty brand roadmap through competitive research, white space definition, product co-development, and merchandising execution to increase customer beauty share of wallet.
• Managed forecasting, assortment planning, merchandising, and in-store activation of three global Boots brands in over 6,000 Walgreen stores with a focus on defining successful strategies specific to the US consumer.

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Coming soon to a Walgreens store near you, Colour Prevails! Exciting new beauty news at Walgreens! https://lnkd.in/eiuwNb2

NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Celebrated manicurist and famed colour mixologist, Nonie Creme, is...

Nonie creme colour prevails launch exclusively at walgreens 300030231