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Shawn Dunning

Shawn Dunning


Illinois MedSpa Association

Greater Chicago Area, us

Shawn Dunning, purpose is to be of service to people. Solving problems with focus on growing, inspiring, learning and leadership that is quality-driven and future-directed always keeping the clients best interest and results in mind. Dynamic and innovative Practice Development Director with more than 15+ years of retail mark...


Illinois MedSpa Association


Grew membership to 250 members by providing solutions and services to MedSpa Owners. Non Profit.

In my experience, 90% of medical practices consider their brand buyer worthy, in contrast polling patients would consider 20% of brands, buyer worthy. Why is there such a disconnect? I am interested to see your comments.

Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand. Here are some...

5 things that make or break a brand

Shawn Dunning Inc


Quality cost effective management consulting, training and resources for retail medicine businesses.
Analyzed client business operations to develop tactical plans and establish goals to increase practice financial performance.

• Revitalized lead generation for aesthetic practice clients with improved branding, marketing and targeted social media. Increased client leads by up to 50% within one year.
• Improved aesthetic practice client’s sales conversion rates by 70% with internal podcasts sales training. Lowered aesthetic practice client’s turnover by 25% with improved employee retention tactics and streamlined customer service policies.
• Increased aesthetic practice client’s retention from 25% to 67% by creating a relationship management program.
• Conceptualized and launched Illinois MedSpa Association, a nonprofit association with 250 members.
• Expanded client B2B sales by increasing engagement and database growth. Established educational and social platform for over 2900 physician members providing high quality, cost effective tools to improve business marketing and communications. Exceeded database growth goals by 150% and increased revenue by 25%.