Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Shauna Nicholson

Shauna Nicholson

Senior Strategist – Chevrolet Global


Senior Global Strategist at Carat



Senior Strategist – Chevrolet Global

Online Marketing Associate Intern

Lowe Campbell Ewald

Senior Digital Strategist

• Digital lead on client projects to develop holistic digital strategies that can be applied across multiple business lines and channels
• Digital strategic direction for collaboration with creative, media, analytics, account and client technology to build and scope a robust marketing strategy for the client
• Discover new paths for agency growth by uncovering and developing new segments, products, and channels
• Digital strategic direction for customer journey and activation on business development and client teams, including scoping proposed solutions
• Writes situational analyses, POVs and other business analyses reports that lay the foundation for digital marketing, media, website, emerging technologies, and application development projects
• Determines major objectives and KPIs; assesses digital marketing performance to confirm original objectives and strategies were met
• Study and utilize consumer profile data to identify desired target audiences
• Manages Social Media Strategy

Career medium 03
Career medium 02


Communications, Strategy, & Planning Manager

• Responsible for technology market positioning and business plan development on behalf of global brands
• Manages all corporate communication both online and for client use
• Creates digital and social campaigns that seamlessly combine channels, formats, and engagements
• Uncovers and documents cultural insights that create new opportunities
• Responsible for driving digital/social media product definitions, customer needs and technological capabilities into strong digital applications; prioritizing application/feature development across multiple channels; measuring product performance; and identifying key levers of improvement.
• Collaborates with a cross-departmental, international team


Digital Mark LLC

Digital Strategist

• Strategy and project management of digital business strategies that project and maximize online return on investment
• Responsible for creating and tying web and mobile strategies to analytical performance data

Career medium 01

Jewish Federation of Metropolitan Detroit

Online Marketing Strategist

• Created and executed lifestyle-specific digital marketing strategy on behalf of JFMD (and partners)

Biznet Internet Solutions

Marketing Manager (Ingenuity Engine)

• Created, developed, and launched the marketing department, positioning Biznet as a leading Internet marketing services provider in the Metro-Detroit community with growth from one to four team members within 12 months; department positioned to supplement annual business income by 30% in two years
• Worked directly with advertising & public relations agency clients to supplement traditional creative services digital strategies for their client projects
• Information architecture & user experience planning for internal and external client websites, working closely with development teams using multiple programming languages

Career medium 01
Career medium 02

Telecorp Products

Marketing Coordinator

• Created and lead think tank groups for software product development, uniting sales and development teams
• Hosted in-house training on marketability and online avenues
• On-and-offline detailed marketing campaigns: trade shows, fliers, online outreach
• Authored and edited technical documentation (manuals, product detail) and edited media packages (correspondence, press releases, web copy)
• Outlined and detailed product innovation and quality assurance


Ferris State University

BS, Technical and Professional Communication, Multimedia Writing