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Shannon Welch

Shannon Welch

Stylist

Trunk Club

Dallas, TX

I combine your inner beauty and sense of style to create a wardrobe that inspires you to be confident and bright. With a background in marketing/pr, client relations, sales and event planning; I have been able to perform in many opportunities and grow my career. I have held the highest conversion and taker rate for ...

Message

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You musn't be afraid to sparkle a little brighter, darling.
Skills
Client Relations Retail Marketing PR/Marketing Wardrobe styling Event Planning Trade Shows Marketing Tourism Copywriting
Interests

Music, reading, writing, fashion, travel, simple pleasures.

My dream job would incorporate my love of developing relationships, fashion, and drive me to be a better person.
Career medium 01

Taxfree Shopping Ltd

Director of Retailer Development

As the Director of Retailer Development, I am creating multi-platform programs and B2B sales techniques to increase client registration rates.

Coordination of multi-platform re-branding
Development of state-wide retailer relations program
Copy write/edit print and digital media, website
Increase brand awareness with conferences and trade shows
Implement and evolve high-impact strategies to target new business
opportunities and new markets
Manage inbound/outbound marketing campaigns
Manage in-house advertising print and media collateral
Created company Facebook and Twitter pages

Career

Trunk Club

Stylist

I combine your inner beauty and sense of style to create a wardrobe that inspires you to be confident and bright.

www.trunkclub.com/shannonw

Taxfree Shopping Ltd

Marketing Manager

As Marketing Manager, I acted as supervisor to 1 team member and continued to contribute to the marketing department of TaxFree Shopping.

-Attend trade shows and sales mission
-Develop copy for press releases and presentations
-Brand development: brochures, media kit, presentation copy
-Present to potential partners
-Recruit retailers to join TaxFree Shopping sales tax refund program
-Initiate relationships with marketing/pr liaisons for shopping mall partners
-Develop relationships with DFW hotel/shopping/dining/entertainment sales managers
-Plan special marketing events for VIP clients
-Contribute to FAM and FIT group tours
-Assist Texas Convention and Visitors Bureaus to promote shopping in their cities

Career medium 05
Career

Trunk Club

Stylist

Career medium 02

TaxFree Shopping, Ltd.

Marketing Coordinator

As a Marketing Coordinator at TaxFree Shopping, Ltd., I promote international shopping tourism for the great state of Texas.

Through public relations such as press releases, special events and partnerships, as well as international sales missions and trade shows, I strive to enhance the visibility of TaxFree Shopping both domestically and internationally.

-Create public relations and marketing initiatives
-Brand development: create Web site, brochure, presentation copy
-Present to potential partners
-Recruit retail companies to join in partnership with TFS
-Initiate relationships with marketing/pr liaisons for shopping mall partners
-Create shopping tour packages for international shoppers
-Develop relationships with DFW hotel/shopping/dining/entertainment sales managers
-Plan special marketing events for VIP clients
-Organize FAM and FIT group tours and trips to Texas
-Assist Texas Convention and Visitors Bureaus to promote their cities

Career

Red River Ranch Apartment Homes

Leasing Agent

-Lease luxury apartment homes
-Community relations
-Attain legal documents i.e. credit and criminal reports
-Compose resident notices, newsletters, marketing materials
-Copy edit
Coordinate resident events

Career medium 05
Career

Susan G. Komen for the Cure

Intern

-Donor and sponsor relations
-Relationship nurturing
-Provide administrative support to Lubbock Affiliate staff
-Work on projects for Race for the Cure

PR Campaigns

Research Director

-Created research proposal and plan
-Designed and implemented primary research
-Coded and analyzed over 1,500 surveys
-Managed five other people in group

Rawls College of Business at Texas Tech University

Student Assistant

-Complete and file documents
-Provide administrative support to receptionist in Area of Management

Texas Tech University

Bachelor of Arts, Public Relations

Texas Tech University

Bachelors, Public Relations