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Shannon Strischek

Shannon Strischek

Managing Owner + Digital Marketing Specialist

Rowi Consutling, LLC

Orlando, FL

6+ years of demonstrated success in establishing brand identity through social media, increasing follower engagement, and executing digital marketing strategies with proven ROI in industries like the arts, entertainment, travel, tourism, government, non-profit, and technology.

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Rowi Consulting, LLC

Managing Owner

Rowi Consulting, LLC is an independently-owned digital communications company specializing in social media strategy, content creation and curation, and copywriting.

Results include:
• Several awards for work on the West Palm Beach Arts & Entertainment District.
• Created targeted Facebook ads with an average cost-per-engagement of $0.05 (lower than 70% of similar ads).

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Social Media Coordinator

Managed, strategized, and created content for clients’ social media assets and blogs as well as drafted blog entries, wrote pitches and press releases, and tracked daily monitoring reports.
• Facebook posts regularly achieved 10%+ organic engagement (brand pages typically average 1-2%).
• Secured on-air coverage of OpenMe on the nationally syndicated Elvis Duran and the Morning Show as well as a virtual good luck card for Elvis Duran on the show’s website and social media outlets.

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Career

University of Central Florida

Master's, Sport and Exercise Science MS

The Master of Science in Sport and Exercise Science provides an in-depth study of applied human physiology and how it relates to athletic performance and health and wellness across the lifespan.

Max Borges Agency

Social Media Account Executive

Managed 6 clients’ social media assets, developed and implemented social media strategies to support public relations outreach, created and executed social media advertising campaigns across various platforms, drafted and published all content.
• Developed and installed a Customer Service Tab on a client’s Facebook page to facilitate customer complaints regarding issues with their products.
• Researched and implemented Twitter advertising to increase following from 466 to 3668, a 687% growth, for as little as $0.03 per follower (Twitter recommended bid: $3.50) in 2 months.
• Initiated company’s LinkedIn strategy and grew following to 1014, a 23.21% increase, in 1 month.
• Drafted and initiated Bracketron’s social media strategy, and increased Facebook followers from 710 to over 3500 in less than 2 months.

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Career
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Media Connect Partners, LLC

Social Media Analyst

Developed social media marketing strategy, execution, and analysis through content in accordance with clients’ overall marketing goals while working remotely.
• Devised and implemented distinct social media brand strategies for 3 clients.
• Led social media campaigns for Teen Choice Live! The Tour that increased overall followers by 168% and total community engagement by 417% in one month.
• Increased web traffic 10% to Teen Choice Live! The Tour’s website through social media marketing initiatives including Facebook, Twitter, Pinterest, and Instagram.
• Revitalized outreach strategy for live events that resulted in the highest number of participants for an author-related live event, and secured news coverage by the Christian Post.

Career
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Drew James Salons

Guest Services Coordinator/ Social Media and Public Relations Assistant

Initially hired to manage guest services and salon retail area before earning promotion to lead all public relations and social media efforts.
• Developed and implemented a social media strategy that established a comprehensive brand identity for the salon and increased guest interest both online and in salon by 20%.

Career

MedPro Billing

UR Office Assistant

Worked directly with the Office Manager by assigning up to 30 new admission reviews daily to the team of 5 reviewers depending on facility and specialty.
• Distributed current patient reviews to maintain the flow of insurance interviews with patient care coordinators.
• Created and updated an Excel database of current patients based on the next review date and an archive of completed patient files that was utilized by the UR Office Manager, General Manager, and CEO.

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Career

Pinnacle Fitness

Front Desk Coordinator/Social Media & Public Relations Manager

Initially hired to manage front desk operations and directly assist the owner. Quickly introduced management to public relations and social media marketing to gain exposure and attract new clients.
• Transformed role to include a marketing component due to success garnered through grassroots public relations efforts and organic social media outreach.
• Developed a distinct brand identity that quickly built a following on both Facebook and Twitter.
• Secured a first-time news story that culminated in regular appearances on Better Mornings Atlanta (CBS 46).

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Career

New College of Florida

B.A. with Honors, Humanities

The honors college for the state of Florida and consistently ranked (US News & World Report, The Princeton Review, etc.) as one of the nation's best liberal arts colleges.
• Senior Dissertation: "An American Idol: Marilyn Monroe in Pop Art"
• Study Abroad: London Theatre Experience, Florida State University London Study Centre, London, UK, Fall 2007