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Shannon Schumacher

Shannon Schumacher

Customer Life Cycle Marketing Director

GoDaddy

Customer Life Cycle Marketing at GoDaddy

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GoDaddy

Customer Life Cycle Marketing Director

Career medium 06

GoDaddy

Online Sales & Marketing Director

- Established online sales targets for GoDaddy's Hosting and Security products and work with cross functional teams to deliver site enhancements, launch new products and develop integrated marketing campaigns to ensure targets are met or exceeded.
- Responsible for the lower funnel experience, conversion and optimization of GoDaddy.com as well as navigation in the upper funnel.
- Managed conversion and optimization of the m.GoDaddy.com experience.

Career

GoDaddy.com

Director, mCommerce & Channel Marketing

Manage m.GoDaddy.com and Go Daddy mobile application experience as well as Parked channel marketing. Member of segmentation cross-functional team.

- Responsible for experience, revenue and all related metrics for the GoDaddy Mobile site and applications.
- Defined roadmap for both the mobile site and mobile applications to increase acquisitions and revenue and drive more app downloads while supporting key product launches.
- Aligned with management to define GoDaddy mobile strategy that integrates nicely into the Strategic Links.

Career medium 04
Career
Career medium 02

GoDaddy.com

Director, Website Marketing

GoDaddy.com storefront and account management experience, international site experience and Parked channel marketing. Project managed 5 of the 9 Super Bowl launches for the website.

Director, Website Marketing (8/2008-1/2010 and 11/2011-12/2012)
- Managed team responsible for FOS homepage and navigation, Aftermarket, Parked Channel, Resellers and International.
- Responsible for the experience and key metrics of GoDaddy.com, Reseller and various other corporate sites.
- Researched, vetted agencies, negotiated final contracts and managed the launch of the Universal Spanish language version of GoDaddy.com in April of 2012.

Director, Aftermarket Marketing (2/2010-10/2011)
- Managed online sales and experience for the GoDaddy Auctions Domain Name Aftermarket website and acted as Product Marketing Manager for Aftermarket products.
- Also managed Parked Channel marketing programs and optimization.
- Removed barrier to entry in joining Auctions through creation of inline membership modal and removed membership restriction on Closeout domains opening up hundreds of thousands of domains to the general market.
- Successfully gained executive buy-off to incorporate Auctions inventory into the Domain Purchase Path.

Career

GoDaddy

Website Marketing Manager

- Responsible for implementation and management of multiple website projects and programs.
- Owned and optimized key performance metrics for various pathways, including cross-sells and after checkout specials.
- Managed the conversion of the site into .NET and worked closely with UX on a redesign of the site that brought several of our disconnected sites under one shared navigation.

Career medium 04
Career

Intel Corporation

Internet Marketing Program Manager

Managed campaigns and marketing programs for several technology categories of intel.com including Embedded and Communications.

Intel Corporation

Product Marketing Manager

- Owned messaging, content creation and marketing plans for Modular Communications Platform (MCP) product.
- Manage co-marketing programs and initiatives with key ecosystem partners.
- Managed events targeted at telecom equipment manufacturers, service providers, press and industry analysts.
- Worked cross-channel with stakeholders to evangelize the MCP product in key channels throughout Intel.
- Managed and designed division intranet sites.

Career medium 05
Career
Career medium 06

Microchip Technology

Marketing Communications Manager

- Managed multi-million dollar budget backed by multiple advertising awards.
- Managed corporate identity and standardization.
- Corporate art director and graphic designer.
- Managed global print and online advertising campaigns.
- Organized focus groups for campaigns and new product research.
- Copywriter for corporate and product collateral.
- Created Flash-based technical training modules.

Career

Microchip Technology

Marketing Communications Coordinator

- Organized and implemented corporate promotions.
- Assisted in creation, printing and delivery of corporate promotional materials.
- Graphic designer for creation of ad materials and web graphics.
- Created and maintained media calendar for Americas and Asia.
- Reported lead statistics to internal customers from all media campaigns.

Career medium 02
Career
Career medium 01

Microchip Technology

Investor Relations Intern

- Performed administrative duties for executive staff.
- Answered investor relations hotline.
- Assembled and distributed investor relations kits.
- Administrative support for Americas sales and finance divisions.

Career

Mesa Community College

Associate's degree, AAS, Marketing & Business

Arizona State University

Bachelor's degree, Marketing/Marketing Management, General