Content Marketing Manager
January 2013 — Present
Content Marketing Manager at 3Play Media, a revolutionary captioning and transcription software service.
+ CaptionsForYouTube.com (CFYT) a self-service, professional captioning solution for YouTube videos.
■ Writes blogs, whitepapers, case studies and additional online copy.
■ Aligns all content with SEO best practices.
■ Leverages events and promotions by developing complementary content and resource materials.
■ Interviews industry leaders.
■ Generates unique and engaging content ideas daily.
■ Assesses SEO tactics and competitive landscape.
■ Generates & nurtures leads over life cycle
■ Manages editorial calendar and facilitates completion of content initiatives by deadline for team.
■ Other social and event marketing as necessary.
2013 selected achievements:
■ Published 60 blog articles and added 62,000 words to website.
■ Authored a 22-page white paper and two legal briefs, all very popular with our markets.
■ Managed all social media channels including real time promotion for events/product launches.
■ Contributed to 55,000 more website visits and 36,000 more unique visitors over YTD 2012.
■ Overhauled 3Play Media YT Page, Created 3Play G+ and Linkedin Page, Created new CFYT Twitter, FB, G+ and YT pages, Gained ~100 3Play Twitter followers, 100 RT, + more interactions, all organically.
■ Initiated the creation of marketing personas for marketing & sales team.
■ Powered engagement engine with quality legal summaries, case studies and articles.
■ Supervised all content and provided feedback on layout of all "engagement engine' email marketing.
■ Initiated content exchange with partners, Brightcove & Kaltura, authoring guest posts on both blogs.
■ Followed trends and industry changes, researched and acquired vast knowledge in digital accessibility and media law.
30+ page Video SEO e-book due out early 2014!