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Shannon Murphy

Shannon Murphy

Content Marketing Manager

3Play Media

Boston, MA

Content Marketing Manager at 3Play Media


3Play Media

Content Marketing Manager

Content Marketing Manager at 3Play Media, a revolutionary captioning and transcription software service.

+ (CFYT) a self-service, professional captioning solution for YouTube videos.

■ Writes blogs, whitepapers, case studies and additional online copy.
■ Aligns all content with SEO best practices.
■ Leverages events and promotions by developing complementary content and resource materials.
■ Interviews industry leaders.
■ Generates unique and engaging content ideas daily.
■ Assesses SEO tactics and competitive landscape.
■ Generates & nurtures leads over life cycle
■ Manages editorial calendar and facilitates completion of content initiatives by deadline for team.
■ Other social and event marketing as necessary.

2013 selected achievements:
■ Published 60 blog articles and added 62,000 words to website.
■ Authored a 22-page white paper and two legal briefs, all very popular with our markets.
■ Managed all social media channels including real time promotion for events/product launches.
■ Contributed to 55,000 more website visits and 36,000 more unique visitors over YTD 2012.
■ Overhauled 3Play Media YT Page, Created 3Play G+ and Linkedin Page, Created new CFYT Twitter, FB, G+ and YT pages, Gained ~100 3Play Twitter followers, 100 RT, + more interactions, all organically.
■ Initiated the creation of marketing personas for marketing & sales team.
■ Powered engagement engine with quality legal summaries, case studies and articles.
■ Supervised all content and provided feedback on layout of all "engagement engine' email marketing.
■ Initiated content exchange with partners, Brightcove & Kaltura, authoring guest posts on both blogs.
■ Followed trends and industry changes, researched and acquired vast knowledge in digital accessibility and media law.

30+ page Video SEO e-book due out early 2014!

Career medium 03
Career medium 05


Marketing Content Writer, Inbound Marketer & SEO Expert

Certified Inbound Marketing Expert (via HubSpot) available for freelance work. Reviews all promotional channels to strategically create new marketing plans that will please both sales and marketing with more traffic, leads and ROI.

■ Content marketing, blogging & SEO
■ Social media/community strategy
■ Lead flow, trade show tracking & email marketing engagement
■ Visual communication via website UX and digital advertising

Below are some credited /ghostwritten samples.


Stand Out Career Consultants

Principal Consultant

Since 2007, conveying professional skills and marketable accomplishments through resumes. This informal passion helping friends find work turned into Stand Out Consultants in 2012.

Career medium 04
Career medium 02


Inbound Marketing Consultant

At HubSpot I on-boarded 100's of customers, integrating myself into their marketing teams and teaching them the HubSpot software, how to analyze marketing analytics and apply "inbound marketing" best practices to campaigns for better results.

Content Specialist. Each IMC at HubSpot has a specialty, as a blogger and writer I enjoyed teaching blogging essentials: brainstormed blog topics with customers, pinpointed those with the best SEO/social media potential and taught HubSpot users how to engage online communities.

Managed on-page and off-page SEO revamps, PPC audits, landing page optimization, CRM, and development of marketing personas.


SouthCoast Media Group, Dow Jones

Regional Marketing Consultant + Internet Sales Specialist

At 4 months I began training to move to our company's Regional Marketing position to grow online product usage with a "higher revenue" clientele list.

As the Regional Marketing Consultant I created, sold, and implemented marketing plans and media buys for regional businesses focused on drawing customers from Southeastern New England, Boston, Providence, and Cape Cod.

Media products: 2 websites, 5 newspapers, a business journal, lifestyle magazine and Google marketing packages.

■ Grew failing products for "my book" by as much as 500%.
■ Digital Sales Star, selling premium online news spots and SEM.
■ Managed online sales tactics for a sales staff of 25+.
■ Championed social media for small business owners, research and presentation chosen for national ad managers conference for Dow Jones Advertising Conference.
■ Coached team and customers on SEO basics, social media and inbound marketing 101.
■ Delivered effective solutions to new advertising accounts and boosted revenue for current advertisers- consistently 30-40% above last year’s revenue each month.
■ Sold out website inventory (during the launch of the notorious Dow Jones “pay wall”)
■ Advised local businesses on Google Ad Words packages
■ Brainstormed social media and professional marketing synergy. Developing a package services professionals via FB, LinkedIn and Twitter.
■ Selected for Corporate round table discussion for social media and hyper local shift in marketing.

For these accomplishments I was recognized with a sales incentive travel bonus, worked on special committees and was selected to attend off-site management training.

Career medium 03
Career medium 02

Cape Cod Media Group, Dow Jones

Advertising Assistant & Contributing Writer

For one year I worked for the Cape Cod Times and Cape Cod VIEW in various capacities. I assisted advertising executives in the creation, development and execution of ads and advertising plans. It was here that I learned more of the fundamentals of branding and visual communication. I was also a contributing writer for food and restaurant coverage.


Philadelphia Events Blog

Blog Creator/Editor & Content Writer

Launched a personal project in 2008 which first exposed me to the world of SEO and content promotion, for which I still have a passion for today.

■ Wrote 3 blogs daily focused on local restaurants, events and trends.
■ Monitored trending Google topics, Twitter and related blogs to leverage for SEO elevation.
■ Early adopter of SEO White Hat Practices.
■ Built links and community.

Career medium 02
Career medium 02

Bump Lounge

Promotions Assistant

Upon graduation worked in a fun nightlife environment assisting promotions manager with decor, food, and facebook marketing/promotion for venue. Guaranteed success of event by coordinating efforts between party planner, management, door and bar staff as well as decorating space, creating swag and filling in where needed.


Pfeiffer Advertising



Wrote copy for several websites developed by Pfeiffer. Worked closely with management on slogans/branding. Conducted interviews and developed short bios for clientele.

Career medium 05

Temple University

BA, Journalism, Public Relations & Advertising

Barnstable High School