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Shannon Johlic

Shannon Johlic

Director of Marketing, Demand Generation

Blueshift

San Francisco Bay Area, us

Shannon Johlic is a seasoned marketing professional, delivering regional, national, and global marketing programs with measurable impact, spurring action from targeted audiences by leveraging over a decade of experience in demand generation. A creative thinker, successfull manager, and effective communicator, Shannon has tha...

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Blueshift

Director of Marketing, Demand Generation

San Francisco based Blueshift is the leader in Segment-of-One marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across all marketing channels at massive scale. Blueshift was founded by serial entrepreneurs with backgrounds at successful companies such as Kosmix (now @WalmartLabs) and Mertado (now Groupon Goods). The company is funded by prominent venture capital and angel investors, including Storm Venture Partners, Nexus Venture Partners and NEA.

When AI is able to begin running marketing campaigns, its human counterparts are liberated to focus on strategy, creative, and innovation.

CIOs should invest in tech that leverages data and fuels the future of AI – a necessity for future-proofing large organizations.

How data can help cios empower tomorrows cmos through ai

l'Artisanal

Co Founder/Head of Business Development and Marketing

Cofounded and rapidly grew niche CPG company from 8 local clients to over 300 global clients and 17 multi-national partnerships through strategic marketing and partnership campaigns. Lead all B2C as well as partner marketing efforts, with an emphasis on branding, business development, and influencer outreach.

Key Accomplishments:
* Led company to a profitable 400% YOY revenue growth in 2014, while managing all distribution and branding partnerships.

* Built and executed multichannel marketing campaigns which reduced CAC by 81% and increased Average Order Value by 30%, including 3 product launches and expansion into 20+ countries through partner alliances.

* Currently developing new e-commerce site to create a direct conduit to our consumers.

l'Artisanal brings organic, sustainable, and fair-trade ingredients to chefs globally. Our goal is to bring back the craft of producing rich, flavorful essential ingredients that truly live up to the highest quality standards of the world's best chefs.

Our products are never mass produced. They rely on hand-prepared methods used for hundreds of years before mass-production removed the complex tastes found in so many classic dishes.