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Shannon Hefferon

Shannon Hefferon

Marketing Ambassador

Movement Mortgage

I am a recent Communication Studies graduate at the University of North Carolina Wilmington. My dream is to become an expert in the field of Digital Marketing and Public Relations- and I am on my way!




There is no force more powerful than a woman determined to rise.
Career medium 04

Movement Mortgage

Marketing Ambassador

At Movement Mortgage I plan and coordinate client meetings, speaking engagements and educational seminars. I initiate the planning, design and execution of digital initiatives to drive client engagement and revenue; including but not limited to social media, display advertising, event planning and content marketing. My responsibilities also include curating content for social media campaigns, developing effective demand generation collateral such as flyers, email content and display ads and working to develop and maintain digital marketing collateral, blog updates and coordinate promotional campaigns. Our mission is to love and value people by leading a movement of change in our industry, corporate cultures, and community.


Wilmington Boys Choir

Managing Director

I started working for the Wilmington Boys Choir as the PR & Marketing Coordinator while I was in college. After graduation, I was promoted to a position as the Managing Director. I found my time with this non-profit, start-up organization extremely rewarding. I worked to develop brand recognition and community outreach for the organization. I created, wrote content for, and maintained the organizational website. I was also able to manage the social media and monitor analytics of each social media outlet. The first event I planned for the organization was a community yard sale in which we were able to raise $3,500. I also wrote and distributed press releases and email campaigns. Being able to watch these 6-13 year old boys set goals and reach them, and realize the impact they were making on the community was truly an impeccable experience.


Cape Fear Community College Foundation

PR & Marketing Intern

During my time at the CFCC Foundation, I worked under and collaborated with several different levels of management. My responsibilities included generating donations to be implemented for scholarships and grants, as well as planning and coordinating medium to large scale events. These events ranged from small luncheons of less than 10 people, to major fundraising events of about 700 guests.

Hefferon&Hefferon P.A.

Social Media Coordinator

After my first semester as a PR student, I pitched an idea to two family members that owned a business. I was eager to learn and wanted to gain hands-on experience in social media management. I was able to heavily increase the Facebook reach of a family-owned law firm in just a few short months while gaining experience with monitoring Facebook analytics. The Facebook "likes" for the firm increased from about 7 to 200 within the first two months.

Education medium 02

University of North Carolina Wilmington

Bachelor of Arts, Communication Studies

I struggled in finding what it is I wanted to do. I studied everything from Anthropology to Entrepreneurship before I declared my major as Communication Studies. After enrolling in my first few PR classes, I began to make straight A's. Finally, my education became something I was truly passionate about. UNCW provided me with real-world, hands-on experience in PR & Marketing. I am now a confident interpersonal communicator. I am resilient. I am relentless. I am so thankful for my time at UNCW, but my education will not stop here. I am committed to teaching myself how to move forward in my career every single day.