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Shanel L. Williams (Smith)

Shanel L. Williams (Smith)

Founder, President, Life Coach & Consultant

DreamLife Coaching

Founder, President, Life Coach & Consultant at DreamLife Coaching





DreamLife Coaching

Founder, President, Life Coach & Consultant

Provide coaching and consulting services to individual and business clients by helping them to identify strengths, weaknesses, barriers, dreams and any other key success factors that may be keeping them from becoming the best versions of themselves. By applying specific, deliberate and intentional coaching techniques to these key areas, I help to bring forward a greater sense of individual awareness as well as work together with the client to create a measureable action plan that best prepares the them to achieve their life’s purpose and their ultimate level of success!

Scope of Work Includes:
- Business Development
- Career Readiness/Transition
- Communicating Effectively
- Conflict Resolution
- Creating Ideal Corporate Culture
- Group Training/Workshops
- Health & Wellness
- Leadership Development
- Life Planning
- Professional & Self Development
- Relationships
- Sales Development
- Self Confidence
- Stress Management
- Teens/College Students
- Work/Life Balance

Career medium 05
Career medium 05

US Cellular

District Sales Manager

Managed a team of 10 Area Sales and Business Development Managers in a retail and B2B sales structure which includes 30+ retail distribution points. Ensured a concentrated focus on consumer/business sales, sales operations and overall customer experience to achieve unprecedented business results. Influenced creation and execution of effective sales and marketing strategies to achieve all revenue targets and generate profitable growth for the company.

- Spearheaded leadership for a multi-market and regional leadership team of over 400+ leaders and associates which includes all financial, operational, developmental and human capital business goals.
- Increased Gross Additions by 27+% (YOY 2012), reduced defections by 10K Subscribers (2012), met average revenue per user (ARPU) targets and exceeded data revenue goals at 50% attachment rate.
- Influenced business operations, sales, marketing and promotional strategies for 500K+ subscribers, generating over $450M in service revenues annually.
- District recognized as market leader in driving highest attachment rate for Device Protection; 55% and above.
- Implemented business strategy to increase B2B penetration which resulted in 22% lift in B2B sales.
- Analyzed and established headcount budget to ensure optimal productivity and profitability, while managing appropriate turnover levels. Experienced <20% turnover from 2011 to 2012.
- Change management expert with success in leading through multiple organizational restructuring initiatives.
- Implemented cost containment plan that saved the organization over $2.5 million dollars.


U.S. Cellular

Area Sales Manager

Results driver for all retail and sales operations for Company Owned Stores within the assigned area of 8-12 stores. Accountable for managing a P&L budget, establishing and meeting sales quotas, providing one on one coaching sessions, recognizing and developing talent and creating a work environment that promotes learning, continuous improvement and rewards hard work.

- Ensured new customer growth and achieved specified revenue targets. Responsible for turnaround performance that yielded 25% increase in sales performance within first 6 months of role.
- Created and coordinated local marketing strategies to increase brand awareness, increase market penetration and drive data sales attachment rates quarter over quarter.
- Attract, recruit, hire, train, and develop talent at all levels.
- Keen focus on people development. Created a leadership training program designed to grow leadership skills and capabilities. Subsequently promoted 15% of associate base into leadership positions.
- Built and maintained dynamic culture through a Value Based Leadership approach. Provided management for 8-12 company owned retail stores comprised of 14-16 leaders and over 85+ associates.

Career medium 01
Career medium 04

U.S. Cellular

Retail Store Manager

Supervised leadership to a mid-to-large retail team in their efforts of achieving sales targets, delivering high quality customer service, managing store operations and improving overall productivity and store efficiency.

- Multi-unit leadership responsibility. Increased sales performance by 20% YOY; 40% data attachment, avg $40 per customer accessory attachment.
- Demonstrated effective leadership by teaching and coaching on company policies and expectations, applying appropriate performance management strategies and career planning.
- Developed and promoted 7+ direct reports into positions of higher responsibility within a 2 year span.
- Maintained store operations to be in compliance with SOX standards. Annual audit scores of 97% or better.
• Ensured resource management and inventory availability to support business operations and merchandising standards and needs.


U.S. Cellular

Retail Sales Manager

Partnered with the Store Manager to deliver leadership excellence, coaching, and development to frontline associates. Offered values based supervision to assist in developmental growth, skill enhancement and goal attainment all while delivering an ideal customer experience.

• Drove Sales attainment and ensured achievement of all Key Performance Indicators (KPI).
• Provided customer service and sales support training meeting company policies and standards.
• Managed team performance and career planning goals.

Career medium 05
Career medium 04

PrimeCo Personal Communications

Operations Specialist

Responsible for managing and maintaining all retail store operations including cash management, inventory management, merchandising, policy compliance and ordering store supplies.

- ≥ 99% Compliance – Store Operations Audit
- 12+ Months of 0% Shrink
- Subject Matter Expert of Store Operations
- OperationsTrainer for Area


University of Phoenix

Bachelor's Degree of Business, Business Management