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Serena Norr

Serena Norr

Freelance Editorial Content Manager, SEO Strategist and Social Media Manager

Content Strategist

Greater New York City Area, us

I have 15 years of experience developing strategic editorial digital content for brands. This includes developing editorial calendars with a focus on SEO and creative goals as well as editing and writing a high volume of daily content, managing freelancers, working with photo studios, and more to implement the vision and miss...


Content Strategist

Freelance Editorial Content Manager, SEO Strategist and Social Media Manager

Develops strategic marketing, social media and editorial content plans for clients
Creates and maintains a social media editorial calendar and posting schedule
Creates engaging content initiatives for each client's audience
Maintains all social media channels for clients including their blog, Instagram, Twitter, Facebook and Pinterest as well as blog content
Monitors growth per social channel
Organizes and manages influencer campaigns
Engages with community on a daily basis, participating in conversations that surround content and brand
Produces monthly reports and leverages social media management and analytics tools (Curalate, Hootsuite, Facebook Insights, Google Analytics, etc.)
Develops marketing plans for clients including connecting brands with bloggers and influencers to elevate brands’ presence through reviews, imagery, and videos

Clients include: Lucky + Me, Quick Jewelry Repairs

Past clients: art+autonomy, Romio, Plum Print, Hatch Things, Duette Foodshed, Kidsy, and CityMD.


Editorial Content Director/Social Media Manager

Freelance Writing Clients

Freelance Writer/Editor

Proofreading and Editing: Proofreads, edits, and copy edits manuscripts, articles, web content, short stories, newsletters, and other written materials for grammar, typos, and syntax

Content Writing: Provides original content articles, press releases, web content, social media posts, newsletters, collateral materials, and more. Some topics I have covered include coffee and tea, travel, lifestyle, pop culture, home design, fashion, food, film, wine and spirits, health, fitness, diet, music, careers, retail, insurance, moving, soup, beauty, restaurants, and more

Researching Skills: Conducts research on the web, interviews celebrities, and prepares work in a timely and efficient manner

Social Media Skills: Develops strategic marketing plans, Creates daily content for use on multiple social media platforms, Act as the primary voice of on all social media channels, Creates and manages social media calendar, Maintains brand metrics and analytics to optimize content based on performance, Monitors and responds to all customer inquiries via social media channels

I have also worked as a freelance editor/writer for the following clients:, Astrella Action News, Ask Miss A, Barnes Reports,, Beyond Race Magazine, A Child Grows in Brooklyn, The College Bound Network, City Living, Cool Mom Picks, The Huffington Post, Demand Studios,, Geo Guides, Ginger Gillenwater and Associates, Gotham Bridal Guide, MomTrends, MomTrends NYC, New Beauty magazine,, On Demand Color Group, The Princeton Review, Seniors for Living, Sharon Magazine, Shecky’s Bar and Restaurant Guide, Time Out New York,, Wise Geek, Weekend Jaunts, Wellness Patterns, Well Rounded NY

Weekend Jaunts and Wellness Patterns


Weekend Jaunts is a daily travel blog that covers the best of Westchester, NYC, and beyond.