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Semhal Tekeste

Semhal Tekeste

Director, Digital

Emerald Expositions

New York, NY

Digitalist. Fueled by creativity, passionate about social innovation.





Friends of the Earth, U.S.

Senior Digital Communications Strategist

Facilitation of all digital communication projects
Campaign analytics and testing
Content optimization and content strategy for website and social
media channels
Organizational web strategies and information architecture.

Certainty is overrated. Be bold anyway.

MorganFranklin Consulting

Social Media Specialist

• Created and managed social media content strategy utilizing existing company content
through research.
• Developed ongoing editorial calendar for collaborative content sharing.
• Trained marketing team on social media best practices.
• Keyword research and SEO strategy.
• Event marketing using social media channels.


Delucchi Plus

Digital Marketing Specialist

Digital advertising campaigns including forecasting, budgeting, targeting recommendations and metric definitions.
Day-to-day management of social media channels
Content strategy, optimization and editorial calendar for social media
and blog.
Daily, weekly and monthly reporting of campaigns, programs and


Emerald Expositions

Digital Director

Emerald Expositions is a leading operator of large business-to-business trade shows in the United States, producing more than 50 trade shows and over 100 face-to-face events in total, including conferences, summits and other events. -


American Red Cross

Web Operations

• Track, compile, and analyze web site usage data including building and maintaining custom
reports and dashboards using Google Analytics and Google Webmaster Tools. Develop web site
performance metrics.
• Support the operational efforts of email marketing, corporate campaign sites, survey functionality
and fundraising.
• Aggregate data from reporting tools and marketing campaigns, prepare preliminary performance
evaluations, present findings and recommendations for optimization.
• Collaborate with IT/Development teams to discuss, analyze, or resolve usability issues as well as
determine sources of web site or web server issues and take corrective action.
• Meet with internal stakeholders to define/document business requirements for web site
enhancements and develop user facing web content/messaging by executing process
• Develop/document application and web site changes, enhancements and procedures.
• Investigate and help to implement new solutions that enhance campaign performance


The Teaching Company, LLC

Digital QA Analyst

• Served as a project management liaison between e-Commerce and technical team, gathering
requirements and ensuring schedules and resources are in line with the scope of work, while
updating and tracking project activities on JIRA (Issue and Bug Tracking Project Management
• Designed/utilized user test cases for split a/b marketing web deployments on company
e-Commerce websites.
• Worked with cross-departmental stakeholders utilizing agile techniques to ensure all
upgrades/enhancements to website code were functioning per requirements.
• Tracked and managed customer website feedback to prioritize, analyze and ensure accuracy of
website content and functionality.


Starting Bloc | Institute for Social Innovation


StartingBloc hosts transformative 5-day Institutes in which Fellows come together to develop skills, build professional relationships, and gain access to the resources they need to create impact.


sdotee | a collection of moments

A budding iPhoneographer, here’s a journal of captured moments i’m building.

photo journal

Visual Jazz Media

Online Marketer

• Created and executed online marketing strategy on various Social Media platforms. (Twitter, Facebook, Wordpress, TumbR)
• Developed press release and PR for initial exhibit as well as outreach for future exhibits.
• Web content manager for related blogs
• Event set-up
• Managed integrated online community outreach for artists/contributors


American University

Digital Media, Graduate Certificate, Digital Media

"The Digital Media Certificate is designed for anyone interested in learning how to use social networking in the digital media landscape. This program not only provides skills training, but also examines the theories behind new methods of conveying information, how audiences take in and react to this type of messaging, and how media must adapt its message."

George Mason University

B.S., Marketing

A major in marketing at GMU provided a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, consumer behavior, and advertising management. (GMU, School of Business).