Sr. Digital & Content Strategist
July 2014 — Present
• Set up and grow social media team at Ubrik Media
• Conceptualizing and implementing digital content strategy and social campaigns/competitions for engagement
• Client Servicing: Assisting clients with social media strategy & community management across varied platforms
• Management community management and growth through influencer outreach
• Creating social content editorial calendars/plans, playbooks and guidelines to match business objectives.
• Content and creative asset management, strategize and oversee product photo shoots
• Creating reports for each brand from insights extracted through analysis
• Coordinating with Client/ PR to create content and Press Releases
• Activate new avenues for content and create/edit articles for blogs
• Implementing paid media and PPC campaigns across social platforms and analyzing reports
• Managing and leading website design and digital development projects.
• Training clients and new recruits in the basics of social media management.