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Sean Elliott

Sean Elliott

Territory Manager

Anexxa Medical Technologies

Oxford Mills, Ontario


The Ottawa Real Estate Magazine

Sales Director

• Contracted to act as a sales and communications consultant for creating a media campaign for Local, Canadian Made, Niche, Real Estate Magazine
• Designed a Social Media Campaign through Facebook Pages, Twitter, and Email
• Designed a Social Media Website through Facebook Pages to create a brand
• Created a Strategic Plan to set Smart Goals, Create Action Plans, and Execute
• Created a distribution plan for magazine to go to print and release
• Maintained a set budget to target each month during production, 0% over budget

Career medium 01
Career medium 05

Anexxa Medical Technologies

Territory Manager

Territory Manager, Anexxa Medical Technologies January 2012 - present
Cdn. Rep for: Care Fusion, Baxter Bio surgery, Axogen, Mast bio, & Neomedic
Regenerative Medicine, Biologic Implants, Nerve Regeneration, & Pleural Effusion

• Responsible for targeting various surgical designations on product use through:
Surgical techniques, handling & storage, & specific application requirements
• Expected to achieve an annual quota of 1.5 million, exceled at 108% to plan ‘13
• Currently developed 5 new sales platforms to date: Thoracic surgery, Plastic
Surgery, Interventional Respirology, Home Care, and Interventional Radiology
• Currently responsible for developing monthly territory objectives, & solidifying
qualified Key Opinion Leaders into Key Decision Makers through SPIN Selling

• Currently designing, promoting, and organizing various customer events targeted to grow Key Decision Maker relationships; i.e. William Ersel Resident & Staff Training Day in Kingston, Biologic Implants – Value. Application Overview. Clinical Importance, BRA Day (Breast Reconstruction Awareness) focusing on Breast Reconstruction options
• Selling 10 specialized product lines in the fields of: Thoracic Surgery, Hand Microsurgery, Orthopedic Surgery, Plastic Surgery, Interventional Radiology, Respirology, Pulmonology, Oncology, Palliative Care, & General Surgery
• Currently selling products in the field of: regenerative medicine, interventional medicine, biologic medicine, palliative care at home, & Digital Imaging


iBi Consulting


Small Business Development Consultant/Proprietor, iBi Consulting 1997- 2003
Kingston, Scotland, Greece, & Ottawa

• Designed, developed, and directed all of the businesses affairs for self-
generated contract work: organizing client events, designing media campaigns
& kits, establishing new account verticals, planning/designing/implementing
marketing communication projects, managing office budgets, and managing
advertising costs;

Career medium 05
Career medium 03

Sean Elliott Inc.

Profile Summary

Profile Summary:

• Business Development Executive with a unique combination of 7 + years in account management, key account development, & consultative sales
• 15 successful years of sales, management, and communication experience in: hospitality, executive search, small business consulting, real estate management, print and digital media, and medical device industries
• Well developed verbal and written communication skills and a strong expertise in relationship management; Strategic Plans available
• Proven strong selling skills with an ability to identify key areas of opportunity within niche markets; Customer testimonials available
• Consistently attained above target sales performance while maintaining the highest degree of professional integrity; I.e. 103% to plan, 108% to plan, % 126%
• Well versed in budget management, provincial procurement models, supply chain and logistics management, product launches, and program development with key opinion leader’s
• Currently working to obtain designations in commerce
• Currently enjoying free time with real estate, small engine repair, swimming, wood working, canoeing, playing acoustic guitar, reading, being a chef, social entrepreneurship, and travel


Kinetic Concepts Inc.

Account Executive

Clinical Account Executive, Medical Device Sales, Kci Medical Canada 2006 – 2011
Therapeutic Support Systems & Active Healing Solutions,

• Detailed, on a regular basis, targeted physicians (vascular, orthopedic, plastic
and general surgeons, internal medicine specialists, dermatologists and general
Practitioners) registered nurses, wound Ostomy nurses and chiropodists on
specific product information to achieve monthly sales objectives
• Responsible for continuously driving new revenue growth within my designated
territory (acute, home care, and long term sectors of care)
• Built & maintained relationships with key decision makers at director & c+
administrator levels
• Prepared tailored presentations to senior level client initiatives & needs (budget
reporting, usage reporting, product integration, & product simulations)
• Acted as a Liaison with special interest groups and patient advocacy
organizations to drive acute & home care therapy initiatives; I.e. Ccac, Lhin,
Ohi, Cawc, Cppa, etc.
• Effectively utilized competitive analysis techniques to obtain new market share
• Advanced knowledge of Ontario’s medical system: local health integration
network, acute discharge planning, home care case load management, &
municipal budget allotment, & provincial procurement and distribution models
• Maintained distributor relationships through joint sales meetings, tailored
customer presentations, and key product selling meetings
• Arranged a weekly call plan to sustain visibility and drive the sales, company
marketing, & various client project initiatives

- sell into c+ level executives
- create expert panels to manage competitive penetration
- maintain an annual quota of 2.1 million

Career medium 04

St. Lawrence College

Business - Marketing, Marketing

- Achieved a 3 year Marketing diploma in Business
- created a small business consulting business to pay for semester fee's and book due's