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Scott Worthge

Scott Worthge

VP

Instantly, Inc.

I'm a career market research guy - I find the field endlessly creative and challenging. My current position at Instantly focuses on some very cool stuff - mobile market research, and all that it can be. You hear "mobile MR is the next wave", but I make it real every day through projects that make a difference for my clients. ...

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Instantly, Inc.

VP

My focus currently is mobile market research - not just what it is, but what it will be. I'm determined to be a change leader in the growth and adoption of mobile technology as a whole new paradigm in consumer insights. Some say the marketplace isn't quite ready, and I disagree - mobile research is today, and it's too big for those without a solution to hold it back.

I also train and onboard staff, and serve as a general resource for all things MR for staff or clients, given my 25+ years in the industry. In my "spare"‚Äč time, I write regularly for the corporate blog on various MR topics under the "Soapbox Professor" - combining my academic teaching and MR industry experience.

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