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Scott Shapiro

Scott Shapiro

Product Marketing Manager, Word, OneNote, & Education

Microsoft

Greater Seattle Area, us

I strive to make and market products that empower people to achieve their goals. I thrive in collaborative environments working to make sure all voices are heard and that the user is at the center of it all with a data driven approach. I have the most fun and perform the best in a controlled chaos, working comfortably with ch...

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University of Michigan

BA, Psychology of Business, Systems, & Organizations

I joined the University of Michigan with the intention of studying business, as do many undergraduates. As I was signing up for my first set of classes my cousin (U of M class of 2010) recommended I take Psychology 111 saying "it'll be an easy A to help you apply for the business school." I've always been a classic "over thinker" and curious of why people do what they do, so I decided to take the psych class. Little did I suspect I would actually fall in love with psychology and was ultimately able to shape my degree to be a mix of psychology, business and entrepreneurship.

Microsoft

Product Marketing Manager, Word, OneNote, & Education

• Drove OneNote homepage redesign and launch of OneNote Ink website (onenote.com/ink) across Eng/Design/Mkt improving app downloads by 15%
• Led Evernote compete project to launch importer tool, new website, targeted paid and earned media leading to ~150m pages migrated
• Strategized and executed marketing launch of award winning Learning Tools to help people with learning differences improve reading comprehension
• Developed new cross-product experience for reimagining travel guide industry in partnership with Roads & Kingdoms, a company backed by Anthony Bourdain, by working across engineering and marketing teams to drive new user acquisition and engagement of OneNote, Sway & Docs.com (Experience at Docs.com/Japan)
• Strategize and execute OneNote’s monetization plan and upsell to Office 365 through marketing and product integrations including relaunching the product with a freemium business model
• Lead relationship with OneNote & Word engineering team to build towards customer needs, create and own messaging/positioning, marketing rhythm and drive last mile execution with Integrated Marketing team