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Scott Bowie

Scott Bowie

Global Travel Customer Team Manager - Australia, New Zealand & South Pacific Islands

Diageo

Queens Park, NSW, Australia

Global Travel Customer Team Manager - Australia, New Zealand & South Pacific Islands

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Diageo Asia Pacific

Global Travel Director, Australasia

Global Travel Retail is a substantial and growing business for Diageo, with a combined profit contribution of £120m, positioning us as the fourth largest Diageo business unit worldwide. The channel consists of Airports, Airlines and Cruise Liners.

The role leads a team of 40+ that operates across Australia, New Zealand & the South Pacific, delivering the annual commercial performance for the region through the development and implementation of compelling marketing and retail strategies. Key to this is a harmonized approach to the management of global accounts DFS, LS Travel Retail and Qantas, driving this as best practice and ensuring the establishment of an effective and simplified way of working.

Key Responsibilities
• Financial - Achieve targets relating to visibility, net sales value, trading profit, market share, promotions, depletions, inventories, footprint and account specific objectives.
• Market Complexity - Manages a business that operates within a multi-cultural, multi-national, multi- channel, multi-currency environment. Manages relationships with a range of internal and external stakeholders. Operates in a highly competitive and highly visible travel retail environment, with an evolving requirement to understand the complex motivations of shoppers, consumers and customers.
• Leadership Responsibilities - Leads, coaches, develops a team of 6 direct reports (Marketing Managers, Commercial Finance Manager, Supply & Operations Manager, Supply Commercialisation Manager) and 38 Brand Ambassadors that report into the Marketing Managers.

Key Achievements
• Successfully delivered double-digit NSV growth in F12, F13 and F14 YTD.
• Implemented a regional partnership agreement with James Richardson Duty Free & LS Travel Retail.
• Developed and delivered customer specific retail & marketing strategies through commercial plans and joined up business planning, resulting in a 18 month rolling plan.
• Developed and applied a range of shopper and consumer insights, to unlock growth opportunities with the Trans-Tasman travellers. Resulting in a market share increased from 32.1% to 35.3% MAT*(Aztec)
• Globally recognised & awarded for best in class innovation launch’s adopted by the Americas and European Diageo GTME businesses.
• Lead the development & implementation of local & region marketing strategies/platforms through the engagement of all agencies and partners to deliver a holistic 360-degree approach

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Career
Career medium 01

Diageo Asia Pacific

Global Travel Director, South East Asia

The secondment role leads a customer-focused team that operates across Hong Kong, Singapore and Thailand delivering the annual commercial performance for the region. Key to this is leveraging the harmonized approach implemented in Australasia to the management of global accounts such as DFS, King Power Thailand, driving this as best practice and ensuring the establishment of an effective and simplified way of working.

Key Achievements
• Developed and implemented a retail strategy aimed at engaging and exciting travellers for Hong Kong, Singapore and Bali int. airports through combining shopper behaviour insights & customers needs.
• Implemented a Brand Ambassador model aimed at ‘winning at the moment of choice’ through tailored training on luxury selling skills and shopper understanding model.
• Established a new relationship model between Diageo SEA team and our key customers to ensure we are truly engaging at each and every touch point.

Career

Diageo Australia

Channel/Category Development Manager (Channel Strategy)

The role was to drive the creation of compelling shopper/consumer based marketing platforms across the ANZ businnes driving growth of our brands.
The key objective was to develop insights and breakthrough marketing activities, which accelerates the delivery of category growth and grows brand equity by turning shoppers/consumers into buyers of our brands.

Key Responsibilities
• Utilise customer and market data to generate unique insights that unlock category growth opportunities
• Lead cross-functional Customer teams to build compelling Category Growth Propositions that are adopted at scale in store
• Ensure category sales drivers are implemented to optimise sales

Key Achievements
• Successfully led the innovation commercialisation of Bundaberg Rum across bars/clubs and bottleshops. Resulting in Bundy TM securing no 1 position as Dark Spirit in Australia (Nov-Jan) after 14 weeks in trade, selling approx. 12 million drinks by then end 2011.
• Led the strategic development of other NPDs such as Johnnie Walker Black Label Centurion, Baileys Coffee, Smirnoff Cocktails, Guinness 250th in both off & on trade.
• Researched & developed a consumer based segmentation model, rollout across the country and shared with Asia and the UK as best practice consumer behaviour.
• Breakthrough thinking lead to first in market online retailer incentive program, driving staff education & sales driver compliance within 100 off/on premise venues.
• Successfully lead the creation, developed and implementation of a first to market online sales driver trade solutions website. Delivering excellence at the POP with multiply solutions for multiply states & multiply customers.
• Inspired the development of tactical brand activation to deliver on 3 key pillars of success – awareness, trial & ROS

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Diageo Australia

National Trade Marketing Manager, National Accounts

National accounts delivered $200M NSV & $109M TP in FO7. Woolworth’s represents Australia’s largest off/on premise retail customers delivering a staggering $75M TP, half of the total business TP.

Key Responsibilities
• Oversee the planning, briefing, execution, logistics and measurement and evaluation of all value adding creating promotions
• Input into national planning process.
• Support the creation of annual business unit plans to achieve national accounts AOP.
• Managed an A&P budget of $2.5M

Career

Diageo Australia

National Trade Marketing Executive, National Accounts

Key Responsibilities
• Support the planning, briefing, execution, logistics and measurement and evaluation of all value adding creating promotions
• Input into national planning process.

Career medium 06
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Career medium 03

Diageo

Business Development Manager

Manage and develop Business Unit to maximise profit.
Develop aligned commercial plans and sales driver activities.
Achieves targets for all customer and consumer drivers.

Career

Diageo

Sales Merchandiser

Assist with implementation of activity within the territory.
Drive sales growth within account base via implementing key account strategies and developing relationships which Involved negotiating promotions, displays, fridge and shelf layouts

Career medium 01
Career
Career medium 03

Coca-Cola Amatil

Key Account Merchandiser - Coles & Bilo

Key Responsibilities
• Manage and develop Business Unit to maximise profit.
• Develop aligned commercial plans and sales driver activities.
• Achieves targets for all customer and consumer drivers.

Career

Scotch College, Adelaide

University of South Australia

Bachelor, Business Management - Marketing