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Saurabh Sharma

Saurabh Sharma

Senior Branch Controller (Packaged Foods Business) - South Nigeria

Olam International

Lagos, Lagos

Senior Branch Controller at Olam International Limited


Olam International

Senior Branch Controller (Packaged Foods Business) - South Nigeria

Maximizing Category / Business Profitability in South Nigeria by achieving growth in sales volume and Value and achieving budgeted Gross Contribution margin objective in Culinary Ingredients Business

Category Development in South Nigeria by increasing market share in the categories in Culinary Ingredients Business

Driving Category Sales and Distribution in South Nigeria by increasing reach in terms of coverage of towns, distributors and retailers

Brand Development in South Nigeria by developing a comprehensive communication plan along with marketing.

Key Achievements

Turned around the Tomato Paste business in South West by growing market share
from 9% to 25% in the interim period.

Career medium 02
Career medium 02


Manager – Marketing, Value Added Services (Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir)

Heading VAS (Value Added Services) Marketing SMS, subscription & STK services for 4 states in Punjab, Haryana, HP and JK for Bharti Airtel

Revenue enhancement of SMS, Subscription and STK Services

To conceptualize new ideas for revenue enhancement and retention, VAS penetration and usage for delivery of the same

Launching New VAS Products for business expansion

Designing VAS & launching products & Handling Value Added Services Revenue Stream

To define, develop and implement product launches, programs and campaigns to achieve revenue targets

Key Achievements

Launched “Chutta recharge” SMS paper packs of Rs. 1 across Punjab, Haryana and HP to increase distribution width and SMS penetration, was replicated as a All India best practice in Bharti Airtel. .

Launched a customer SMS selfcare portal, through which customers could recharge their SMS packs through their mobile on the move and made it a Rs. 1 million revenue bucket within 2 months.



Manager - Sales

Business Expansion

Driving Prepaid activations and revenue from Channel Partners as per AOP / stretched targets on monthly basis.

Ensuring healthy performance on key business parameters like Gross Barring, AV-CV, Share of Gross-Addition (SOGA), outlet productivity and branding.

Channel Management & Expansion

Ensuring healthy ROI for Channel partners to sustain interest in Airtel activation and recharge business.

Managing adequate SUK/RC level and ensuring strategic branding at all outlets in accordance with AOP/stretched targets

Increasing Active SIM & LAPPU Outlets in Amritsar City to give a push to activations and tertiary revenues

Key Achievements

Adjudged the best sales manager across Punjab Circle in “Sher e Punjab” contest.

Grew gross adds by more than 100% and revenue by 54% during the interim period

Career medium 05
Career medium 04


Assistant Manager - Strategic Planning and Business Support

Strategy Planning and Forecasting:
Manage specific strategic initiatives for the “Business to Consumer” business of Bharti Airtel, especially Mobile & DTH

Management Reporting:
Analysis and reporting of all performance parameters for the business including financials, management accounts and performance analysis, budgets and other function’s parameters

Key Achievements:

Silver Award in the Quarterly R&R Ceremony: Received “Silver Award” in June 2009 for implementing the “Reverse Mentoring Programme” in the Mobility management board of Bharti Airtel.

B2C Synergies Programme: Managed and coordinated on seven tracks of six different functions to identify and drive synergies both from a cost and the revenue perspective across the three B2C businesses



Bharti Airtel Young Leader 2007 - Management Trainee

Did two projects of 3 months each in Customer Service and Rural Sales and Distribution

Indian Institute of Foreign Trade

Master of Business Administration (MBA), Marketing and Finance

Panjab University

Post Graduate Diploma in Mass Communications (PGDMC), Communication and Media Studies

Panjab University

Bachelor of Commerce (B.Com.), Accounting and Finance