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Satoko Nakano

Satoko Nakano

Senior Account Executive

Grey Group

MBA Candidate 2019 at Columbia Business School

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Grey Group

Senior Account Executive

Hair Recipe Brand Website Total Innovation
• Offered a refurbished website structure to improve bounce rate and conversion rate for e-commerce. Oversaw $300k production and applied a new design.

Pantene Summer’16 Campaign
• Oversaw $ 500k production of TV commercial, print ad, digital ad & e-commerce for the brand’s seasonal promotion.
• Handled media relations, and executed programs and event that gained KPI 250 % media exposure.

Grey Group

Account Executive

Hair Recipe Communication Upgrade Campaign in April’16
•Spearheaded the consumer event project featuring the launch of a new campaign, in addition to TV and Print development, in collaboration with a PR agency, surpassing KPI 200% for visitors and digital conversations.

Pantene New Product Launch in March ’16
•Produced TV, Print, and Digital for a new product launch.
•Accomplished on-time delivery of total execution from TV commercials to digital third-party ties.
•Increased the total brand share by 9% reversing a declining market penetration. Initiated the plan to change a brand’s celebrity representative.

Pantene Communication Upgrade Campaign in January ’16
•Offered a refurbished brand communication strategy based on a Japan market approach.
•Won approval of Pantene brand franchise leader in Geneva; achieved total value share increase by 5%.
•Achieved No.1 likability rating in CM index survey (the first time in the brand’s history).