Senior Account Executive
July 2016 — Present
Hair Recipe Brand Website Total Innovation
• Offered a refurbished website structure to improve bounce rate and conversion rate for e-commerce. Oversaw $300k production and applied a new design.
Pantene Summer’16 Campaign
• Oversaw $ 500k production of TV commercial, print ad, digital ad & e-commerce for the brand’s seasonal promotion.
• Handled media relations, and executed programs and event that gained KPI 250 % media exposure.