Sasha Souza Events
Owner, Event Designer & Wedding Planner
February 1995 — Present
Started in 1995 and moved to Napa Valley in 1999, the events have run the gamut from small parties for 6 guests to huge fundraising galas for over 3000. Working one on one with over 600 clients, a variety of technology and creativity is used to plan and manage client events including writing complex event overviews, creating storyboards, design boards, full scale diagrams and managing all aspects of client meetings including food tastings, menu creation and suggestion of wines and liquor for events. All events are fully designed to ensure the creation of unique details, lighting and power requirements are met, transportation for the guests is well planned out, floral design and decor for event match the client vision, invitation and guest list management including guest seating is completed in a timely manner, all rental orders are submitted and billed, all BEO information is to the catering managers and all floor plans are to scale. All events receive event timelines that include all setup and teardown schedules, vendor contact information and detailed information for the guest experience.
As part of day to day operations, tasks include intake of new and prospective clients, management of budget spreadsheets, binders, folios, email and phone call support with current clients, design of spaces including pin boards and vendor dialogue. Day to day social media responsibilities include posts to the company Facebook, twitter and Instagram pages as well as the blog for the company. Other tasks include speaking on behalf of the company to large groups of hospitality industry peers at industry meetings and conferences as well as press interviews with hospitality and bridal media about trends in the industry.