Marketing Event Coordinator
December 2014 — Present
Initially joined the Rebecca Minkoff team as a Stylist in the Flagship store and quickly created the In-store Events and Marketing position alongside Director of Retail to complete the Rebecca Minkoff customer experience. Leveraged the use of the “Smart Store” technology and brand partners to make the client experience more memorable to consumers and event guests. Events ranged from educational panel discussion, influencer related events, corporate events, consumer facing fashion show events and interactive promotions and activations.