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Sarah Swan

Sarah Swan

Marketing Manager

The MBA Tour

Greater Boston Area

Professional with 2.5 years experience in international marketing & events management, specifically recruiting events for graduate business schools.

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The MBA Tour

Marketing Manager

● Develop & manage promotional campaigns in conjunction with PR firms & media agencies for 70+ MBA recruiting events per year within USA, Canada, India, Latin America, Asia, Europe, Middle East & Africa.
● Manage relationships & renew yearly contracts with over 100 MBA & higher education related organizations globally that help promote the recruiting events & provide helpful resources for MBA candidates.
● Coordinate a 'social media package', for business school clients to enhance onsite visibility and success at events.
● Manage yearly marketing & advertising budget
● Create web, print & email marketing campaigns through graphic design and HTML. Customize text, images and language to ensure effectiveness in certain markets.
● Lead MBA recruiting events domestically and abroad, coordinating travel, event details & support onsite. Experience leading events in USA, Canada, India, Asia, Middle East, and Latin America.
● Recruit and onboard new hires within Marketing department, specifically Marketing Intern and full-time Digital Marketing & Social Media Specialist