Sarah Mendelsohn

Current Clients:

Two Guys Bow Ties Co., One Art Space, HY.GEN.IC, LLC., Dandy Diary

Services:

• The creation of personalized press releases, pitches, and media alerts to editors, journalists and associates of major publications.

• The development and production of throughly researched media target lists.

• Event planning and compilation of an influential list of guest.

• Pitching and trafficking of editorial and entertainment pulls.

• Networking and facilitating business relationships and partnerships within the client's industry.

For examples and further information please email me at sarah@mendelsohnpr.com

Journalism has always been my passion in life and when the opportunity arose to conduct some yellow journalism I was very quick to take it. I felt that this was an excellent chance to experience the dirtier part of journalism.

My first assignment was a Jennifer Aniston story. This involved heavy observation, recording unauthorized material, transcribing the information, condensing it and making it available to print immediately to beat other publications. I was successful and have since done occasional work similar to this instance for US Weekly.

I began A Hit of Sarah, a fashion blog, when I was just sixteen years old. Once garnering attention from readers internationally I soon realized that this could be more than just a blog but a way to make some income and network with others in the fashion industry. A lot of the work I've done until this moment is experience I have been able to utilize in every position I've had thus far.

This includes:

• Sell ad space and work with advertisers to target the same demographic as A Hit of Sarah readers

• Collaborate and work closely with public relations firms, designers, brand leaders and other fashion industry professionals

• Produce unique content that is also geared towards a specific audience

• Imagine original editorials which includes finding the proper model, editorial setting and story, photographing and editing.

• Conduct research on well educated opinion pieces

• Utilize social media to build an audience and interact with readers

• Network with industry professionals and write at a professional level

My blog has also enabled me to attend many industry events and connect with numerous influential editors, stylists, photographers, writers,industry leaders and professionals. Some of these events include:

• New York Fashion

• London Fashion Week and London Fashion Weekend

• Tel-Aviv Fashion Week and an Israel sponsored press trip throughout the country

• Press previews for some of the biggest PR firms in New York including: People's Revolution, Factory PR, LaForce & Stevens, Mao PR, 5W Public Relations and more

• Art gallery openings and private exhibitions in both New York and London

• Fashion trade shows and markets in New York and London

PKPR is a small public relations firm that specializes in clients in the arts and technology industries. While I was working there I had the opportunity to work on multiple accounts including Moleskine, Fractured Atlas, The Dumbo Arts Festival, Linked TV, Lifebeat and more. Here I learned and perfected many of my public relations skills. This includes: researching for the proper targets for pitches, creating media lists, writing and assisting in producing unique pitch ideas, aiding in the development of press releases and media alerts, helping in brokering new business opportunities and more. PKPR has been my most valued position thus far in my career.

My internship in the public relations department of Dolce & Gabbana's US offices solidified my eagerness for a career in fashion public relations. I worked closely in a small office with the public relations team and completed tasks such as:

• Traffic clothing, accessory and fine jewelry loans to publications, stylists, and celebrities

• Assist in pulling and pitching looks to various media outlets

• Research and monitor Dolce & Gabbana mentions, competitor press and fashion industry news

Trafficked clothing and accessory samples
Conducted media research
Assembled status reports
Assisted in model castings
Aided in event planning
Dressed and assisted backstage at New York Fashion Week