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Sarah Mackenzie

Sarah Mackenzie

Director of SEO

FINE Design Group

Charms Bots & Spiders at FINE Design Group





FINE Design Group

Director of SEO

Big Daylight

Founder / Partner

self employed

Online Marketing Consultant

self employed

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Senior Natural Search Project Manager

I will always thank Oneupweb for bringing me to beautiful Northern Michigan, and showing me that no matter where you live, the Internet makes anything possible. For over two years, I worked with a close-knit team of talented brainiacs that lived and breathed all things "Natural Search". As Senior Project Manager, I helped a diverse range of prominent B2B and B2C accounts improve natural search visibility on Google, Yahoo, and MSN (now Bing).

I project-managed my clients' SEO campaigns from start-to-finish, with tactics specializing in:

- Search-friendly Website Structure
- Link Building
- Copywriting & Keyword Integration
- Local Search
- Social Media
- Online PR
- Website Usability
- Analytics


Online Marketing Manager

When it comes to ecommerce websites, I truly say that I've stood in my clients shoes. Customer relationship management, product copywriting, PPC, SEO, shipping and receiving, order fulfillment - even the subtle wording of the 'Thank You For Your Order Email" - my experience with KidSurplus has helped me understand how every little piece affects the whole of an online business. I was also lucky to spend an eye-opening year helping to organize a website redesign and migration to a new ecommerce platform. Thanks to KidSurplus, I am also (unreasonably) familiar with FedEx shipping policies, and extremely good at wielding a tape gun. What I think I miss most about this job is that my desk was always covered in toys.
(Note: is changing to in 2011! See:

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Smith College

BA, Music

city high