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Sarah Louie

Sarah Louie

Global Account Executive

Ogilvy & Mather

New York, NY

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Ogilvy & Mather

Global Account Executive

Coca-Cola: Global Fanta and Plantbottle Initiative

Havas Worldwide

Integrated Account Executive

Dos Equis, Jenny Craig, Air France

Woods Witt Dealy & Sons

Account Executive & Social Media Strategist

Cuddl Duds, Cheerwine, Powermat, Hickory Farms, Butternuts Beer & Ale

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College of William and Mary

NCAA Division I Field Hockey Athlete

- Received 4-year NCAA Division I Athletic Scholarship
- Trained and competed in both fall and spring seasons, devoting 30 hours per week to weight training, individual and team practices, traveling, and competitions in addition to full, rigorous academic load.

Career

College of William and Mary

Made in Matters Ad Campaign

Created an advertising campaign to increase awareness about the need to purchase footwear and garments made in Cambodia to help support workers in a country with high labor standards
- Final Project for Advertising and Marketing Communications Class
- Client was the Global Fairness Initiative [GFI]
- Designed and analyzed a survey of over 900 respondents with the goal of better understanding the current target market and providing a solid starting point for statistical data about the project
- Developed advertising campaigns focused on making the American public more “label conscious” by designing creative and planning media.
- Met with the Cambodian Minister of Commerce and the US-ASEAN Business Council to present and discuss the final campaign and project.

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Career

The College of William and Mary - The Mason School of Business

Bachelor's of Business Administration, Marketing & Accounting, minor in Sociology